Google Shopping Campaign Manager
Budget: $40 – $50 USD
All of my products are already approved in Google Merchant Center; what I now need is a specialist who truly understands the nuances of Google Shopping (as opposed to standard Search or Display ads) to take the reins for one full month.
The primary objective is to drive qualified traffic to my site and monitor performance with Return on Ad Spend (ROAS) as the key success metric. Since I have not yet defined a clear target audience, freelancers will research, segment, and refine the audience as data rolls in.
Here is what I expect over the 30-day engagement:
- Full audit of the existing feed and campaign structure, with any fixes to attributes, custom labels, or product groups made up-front.
- Creation or restructuring of Shopping campaigns—including Smart or Performance Max if appropriate—to align with the traffic goal.
- Ongoing bid and budget optimization, negative-keyword pruning, and search-term sculpting to improve ROAS.
- Weekly performance reports highlighting spend, clicks, conversions, evolving ROAS metrics, and clear next steps.
If you have proven experience managing Google Shopping campaigns and can commit diligently to this project for the next month, I’m ready to get started.
The primary objective is to drive qualified traffic to my site and monitor performance with Return on Ad Spend (ROAS) as the key success metric. Since I have not yet defined a clear target audience, freelancers will research, segment, and refine the audience as data rolls in.
Here is what I expect over the 30-day engagement:
- Full audit of the existing feed and campaign structure, with any fixes to attributes, custom labels, or product groups made up-front.
- Creation or restructuring of Shopping campaigns—including Smart or Performance Max if appropriate—to align with the traffic goal.
- Ongoing bid and budget optimization, negative-keyword pruning, and search-term sculpting to improve ROAS.
- Weekly performance reports highlighting spend, clicks, conversions, evolving ROAS metrics, and clear next steps.
If you have proven experience managing Google Shopping campaigns and can commit diligently to this project for the next month, I’m ready to get started.