Google Shopping Ads Audit & Revival

Our once-profitable Google Shopping campaign has suddenly flat-lined—impressions have vanished and sales with them. Apart from some recent bid tweaks, I have made no major alterations, yet performance plunged overnight. I need an expert who has at least 5–7 years’ hands-on experience with the latest Shopping and Performance Max policy shifts to pinpoint exactly what went wrong and walk me through the fix.

Here’s what I expect from the engagement:
• A thorough audit of my Google Ads account, Merchant Center, product feed, and current (inactive) Shopping setup, with a clear explanation of why ads are no longer being served.
• Practical, step-by-step guidance on building a fresh, budget-aligned Performance Max campaign that targets the same high-intent audience we once reached.
• A parallel website check: anything—speed, schema, checkout flow—that could be hampering Quality Score or conversion rate.
• A Zoom session where you present findings, share screen, and leave me with an action list I can implement or outsource.

You’ll need sharp diagnostic skills with feed attributes, policy approvals, bidding strategy, and data-layer troubleshooting. If you can quickly spot the blockage preventing impressions and outline an actionable recovery plan, let’s talk.