Google Search Ads Traffic Campaign

The task is to create, launch, and fine-tune a Google Search Ads campaign that noticeably lifts my website traffic. Everything revolves around search placements—no display or video slots for now—so tight keyword themes, compelling text ads, and a clean account structure are essential.

Please handle:
• Full campaign build inside Google Ads, including ad groups, extensions, and negative keywords
• Keyword research and refinement (I’ll share what I have; feel free to expand or improve)
• Conversion tracking setup in Google Analytics/Tag Manager so we can see exactly which clicks turn into visits that matter
• Ongoing optimisation over the first weeks: bid adjustments, search-term pruning, A/B testing of headlines and descriptions
• A concise performance report after the first optimisation cycle, highlighting clicks, CTR, quality score trends, and next-step recommendations

The campaign is considered successful when overall site sessions driven by Google Ads trend upward at a reasonable cost-per-click while maintaining healthy quality scores.