Google Ads Specialist
Budget: $250 – $750 USD
I need an experienced Google Ads media buyer who can plan, launch, and continually optimise Search campaigns that turn B2C prospects into paying customers. My only objective is profitable lead and sales generation, so every decision—from keyword selection to bid strategy—must be made with conversion volume and CPA in mind.
You’ll start by auditing my existing account (if useful) and then develop a fresh campaign structure that addresses match types, negative keyword hygiene, ad extensions, and compelling copy tailored to my audience’s intent. Clear, data-led A/B testing and ongoing optimisation are essential; I expect transparent reporting so I always know which queries, ads, and audiences are driving revenue.
Deliverables I need to sign off on:
• Campaign architecture with keyword lists, ads, extensions, and initial bids
• Tracking setup (Google Tag Manager & GA4) with event or conversion goals verified
• Weekly performance summary showing spend, conversions, CPA, ROAS, and optimisation actions
• A 30-day optimisation roadmap outlining growth opportunities once initial learning is complete
The project is complete when the campaigns run for at least two consecutive weeks at agreed spend levels while meeting or beating the target CPA we set together. If this performance standard is achieved sooner, fantastic; if not, I’ll look to your proactive ideas and tests to get us there.
You’ll start by auditing my existing account (if useful) and then develop a fresh campaign structure that addresses match types, negative keyword hygiene, ad extensions, and compelling copy tailored to my audience’s intent. Clear, data-led A/B testing and ongoing optimisation are essential; I expect transparent reporting so I always know which queries, ads, and audiences are driving revenue.
Deliverables I need to sign off on:
• Campaign architecture with keyword lists, ads, extensions, and initial bids
• Tracking setup (Google Tag Manager & GA4) with event or conversion goals verified
• Weekly performance summary showing spend, conversions, CPA, ROAS, and optimisation actions
• A 30-day optimisation roadmap outlining growth opportunities once initial learning is complete
The project is complete when the campaigns run for at least two consecutive weeks at agreed spend levels while meeting or beating the target CPA we set together. If this performance standard is achieved sooner, fantastic; if not, I’ll look to your proactive ideas and tests to get us there.