Google Search Ads Lead Campaign -- 2

My objective is simple: turn Google Search traffic into qualified leads. I already run a small number of ads and have a rough list of keywords, but the account needs a specialist touch. I want the campaign re-structured for efficiency, expanded with well-researched keywords, and tuned so every click moves prospects toward my enquiry form or phone line.

Here is what I need from you:
• Audit the current Search Ads setup and spot wasted spend or missed opportunities.
• Refine and expand my existing keyword ideas, adding negatives where appropriate.
• Craft compelling ad copy and extensions that speak to our target audience.
• Configure conversion tracking so we see which keywords and ads actually drive leads.
• Optimise bids, quality scores, and landing-page alignment during the first weeks, supplying short performance reports as you go.

I’m happy to provide industry background, access to Analytics, and past performance data the moment we start. Let me know which additional details or assets you’ll want so the campaign can go live quickly and begin generating leads at a sustainable cost.