Google SEO & AdWords DACH

I need someone to overhaul both my on-site SEO and my Google Ads so they perform far better in Germany, Austria and Switzerland. The single measure of success is more qualified traffic landing on the site.

Here is what you will walk into:
• Google is the only search engine that matters for this project.
• I already have a list of German keywords and phrases; you can expand or regroup them, but the core set is fixed.
• Campaigns are live yet under-optimised; tracking and analytics are installed but need a cleanup.

What I want from you:
1. Audit the existing Google Ads account, split campaigns by country, and build tightly themed ad groups around my keyword list.
2. Write German ad copy and set the right bidding, extension and scheduling strategy for each market.
3. Review key landing pages and give practical on-page SEO fixes (titles, meta data, internal linking, speed tweaks) that support the same keyword set.
4. Configure conversion tracking properly in Google Ads and Google Analytics, then report weekly on impressions, clicks, CTR, CPC and conversions.
5. Leave me with a concise optimisation roadmap I can follow once the engagement ends.

Please apply only if you have proven results with Google Ads and SEO in the DACH region and are comfortable writing native-level German copy.