Google-Meta-TikTok Conversion Ads
Budget: $50 – $0 AUD
Hi, we're travla beer.
We're launching a focused, two-month push to sell Australian lager and need an experienced hand to run the paid media side. Sales conversion is the single metric that matters, so every decision should ladder back to revenue and ROAS.
Here’s the landscape:
• Platforms in play: Google Search & Shopping, Meta (Facebook / Instagram), and TikTok Ads Manager.
• Audience: adults 21-65, skewing toward purchase-ready shoppers.
• I’ll supply creative assets, product feeds, and past campaign data; you’ll supply the strategy and day-to-day optimisation.
What you’ll do:
1. Build a cross-channel media plan that details keyword sets, audience segments, bidding strategies, and spend pacing over the eight-week window.
2. Launch, test, and refine campaigns—A/B creative, adjust bids, tighten audiences, and eliminate wasted spend fast.
3. Report weekly with clear wins, issues, and next steps, plus a final wrap-up that distils learnings and recommended next moves.
Acceptance criteria:
• ROAS targets and CPA caps agreed up front are met or exceeded.
• Dashboards clearly attribute revenue back to each channel and ad set.
• All campaigns handed back cleanly organised for future scaling.
If you have a proven record of turning ad spend into measurable sales on these exact platforms, I’m ready to move quickly. Familiarity with the Australian market or alcohol industry is preferred but not necessary!
Learn more about us at: travla.com.au
We're launching a focused, two-month push to sell Australian lager and need an experienced hand to run the paid media side. Sales conversion is the single metric that matters, so every decision should ladder back to revenue and ROAS.
Here’s the landscape:
• Platforms in play: Google Search & Shopping, Meta (Facebook / Instagram), and TikTok Ads Manager.
• Audience: adults 21-65, skewing toward purchase-ready shoppers.
• I’ll supply creative assets, product feeds, and past campaign data; you’ll supply the strategy and day-to-day optimisation.
What you’ll do:
1. Build a cross-channel media plan that details keyword sets, audience segments, bidding strategies, and spend pacing over the eight-week window.
2. Launch, test, and refine campaigns—A/B creative, adjust bids, tighten audiences, and eliminate wasted spend fast.
3. Report weekly with clear wins, issues, and next steps, plus a final wrap-up that distils learnings and recommended next moves.
Acceptance criteria:
• ROAS targets and CPA caps agreed up front are met or exceeded.
• Dashboards clearly attribute revenue back to each channel and ad set.
• All campaigns handed back cleanly organised for future scaling.
If you have a proven record of turning ad spend into measurable sales on these exact platforms, I’m ready to move quickly. Familiarity with the Australian market or alcohol industry is preferred but not necessary!
Learn more about us at: travla.com.au