Google & Meta PPC Optimization

I run an e-commerce store that sources products via dropshipping and I depend on paid traffic for nearly all sales. Right now there are active Google Search, Facebook, and Instagram campaigns with mixed performance, alongside several new product categories that have never been advertised. My goal is straightforward: push profitable sales volume higher while keeping ROAS firmly positive.

Scope of work
• Audit every existing campaign and ad group across Google Ads and the Meta Ads Manager, flagging what should be paused, split tested, or scaled.
• Build fresh search, shopping, and paid social campaigns for newly added products, including all creative, copy, and tracking tags.
• Implement an ongoing optimisation routine—bid adjustments, keyword and audience pruning, creative refreshes, budget reallocation, and accurate conversion tracking—so performance keeps improving week after week.
• Where relevant, advise on dropshipping-specific best practices such as shipping time messaging, dynamic pricing, and funnel tweaks to lift average order value.

Acceptance criteria
1. Conversion tracking verified in Google Ads, Facebook, and Instagram, reflecting sales revenue inside each platform’s dashboard.
2. ROAS uplift documented after the first full optimisation cycle compared with the previous 30-day baseline.
3. Clear handover notes or a Loom walkthrough so I can understand the structure and next steps.

Tools already in place include Google Tag Manager, GA4, Meta Pixel, and a Shopify storefront. If you are comfortable working directly inside these platforms and can demonstrate past success scaling sales focused PPC across Google and Meta, let us get started.