Google & Meta Lead Campaign

I want to launch a performance-driven advertising push across Google Ads and Meta (Facebook / Instagram) with one clear objective: turn paid traffic into real leads and sales. The campaigns must be built around well-defined demographic segments—age, gender, location and any other attributes that help isolate my ideal buyers—so every click has a strong chance of converting.

Here’s what I need from you:
• A channel-specific strategy for Google Search/Display and Meta Feed/Reels that complements each other rather than overlapping.
• Audience research and setup of tight demographic targeting on both platforms.
• Compelling ad copy, creative, and keyword or interest groupings tailored to lead generation.
• Full conversion tracking (pixels, tags, event setup) so that every form fill or purchase is attributed correctly.
• Ongoing optimisation—budget re-allocation, bid adjustments, A/B testing—and concise weekly performance reports.

Acceptance will be based on campaigns going live without tracking errors, clear evidence of optimisation work, and a first month cost-per-lead trend that heads in the right direction. If you can move quickly and are confident in scaling profitable ads, let’s get started.