Google & Meta Ads Specialist Needed
Budget: ₹1,500 – ₹12,500 INR
Job Description
We are an online test-preparation coaching centre offering SAT, GRE, IELTS, TOEFL, and CELPIP classes, and we are looking for a Freelance Google & Meta Ads Specialist to generate a minimum of 5 qualified leads per month. The role is strictly performance-driven, with Google Search Ads as the primary channel and Meta (Facebook/Instagram) ads used only for lead forms or WhatsApp enquiries when required. Campaigns will be focused on online students across India, with priority targeting for Surat, Ahmedabad, Anand, Mumbai, Delhi, and Bangalore. Branding, awareness, and engagement campaigns are out of scope.
The freelancer will be responsible for setting up and optimising search-intent keywords, managing negative keywords, tracking conversions (WhatsApp, calls, and form submissions), and optimising spend within a monthly ad budget of ₹3,000–₹4,000 to maintain a target CPL of ₹200–₹350. The Google Ads and Meta Ads accounts will remain fully owned by the client, with the freelancer given standard access only. This is a month-to-month engagement with performance reviewed after 30 days; Kolkata-based freelancers are preferred for ease of coordination.
We are an online test-preparation coaching centre offering SAT, GRE, IELTS, TOEFL, and CELPIP classes, and we are looking for a Freelance Google & Meta Ads Specialist to generate a minimum of 5 qualified leads per month. The role is strictly performance-driven, with Google Search Ads as the primary channel and Meta (Facebook/Instagram) ads used only for lead forms or WhatsApp enquiries when required. Campaigns will be focused on online students across India, with priority targeting for Surat, Ahmedabad, Anand, Mumbai, Delhi, and Bangalore. Branding, awareness, and engagement campaigns are out of scope.
The freelancer will be responsible for setting up and optimising search-intent keywords, managing negative keywords, tracking conversions (WhatsApp, calls, and form submissions), and optimising spend within a monthly ad budget of ₹3,000–₹4,000 to maintain a target CPL of ₹200–₹350. The Google Ads and Meta Ads accounts will remain fully owned by the client, with the freelancer given standard access only. This is a month-to-month engagement with performance reviewed after 30 days; Kolkata-based freelancers are preferred for ease of coordination.