Google & Meta Ads Specialist Needed

QUOTE THE NO REGREAT PRICE FOR A MONTH - CONTRACT IS FOR ONE YEAR. THE BID SHOULD CONTAIN THE TEXT "I UNDERSTAND" else your bid will be rejected

We are looking for a **performance-focused freelance specialist** to handle our **Google Ads and Meta (Facebook & Instagram) Ads end-to-end** – from strategy to daily optimisation.

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### What We Want

* **Primary Goal:** High-quality leads for:

* Skin treatments (acne, pigmentation, anti-ageing, scars, etc.)
* Hair treatments (hair fall, PRP, hair regrowth)
* Laser hair reduction
* Medi-facials & peels
* IV therapy & wellness drips

* **Target Location:**

* Kanakapura Road, JP Nagar, Banashankari, Padmanabhanagar, Uttarahalli and nearby areas in Bangalore.

* **Target Audience:**

* Age 22–55, mid to upper-middle class, professionals, homemakers, students, and fitness/wellness-conscious individuals.

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### Scope of Work (End-to-End Ownership)

**1. Strategy & Planning**

* Understand our services, pricing and target audience.
* Define overall **lead generation strategy** for Google & Meta.
* Plan separate campaigns for:

* Brand awareness
* Lead generation (forms/WhatsApp calls)
* Remarketing / retargeting

**2. Google Ads**

* Keyword research for “near me” and high-intent searches.
* Create and manage:

* Search campaigns (clinic + service-based)
* Performance Max / Local campaigns (if needed)
* Write compelling ad copies aligned with our brand (doctor-led, ethical, premium).
* Add proper **negative keywords** to avoid junk leads.
* Setup and optimise location, call extensions, and other relevant extensions.

**3. Meta Ads (Facebook & Instagram)**

* Design and run:

* Lead generation campaigns (lead forms / WhatsApp / call now)
* Conversion & traffic campaigns to our website / landing pages
* Remarketing campaigns (website visitors, engagers, leads)
* Work with our in-house team/designer (or use your own basic design skills) to:

* Create ad creatives (static, carousel, short videos/reels concepts)
* Test multiple hooks, headlines, and offers (eg. “First Visit 50% Off”, “Free Skin Analysis”, etc.)

**4. Tracking, Analytics & Optimization**

* Setup and manage:

* Conversion tracking (calls, forms, WhatsApp clicks, bookings)
* Basic Google Analytics and pixel events for Meta
* Continuously optimise:

* Cost per lead (CPL)
* Cost per qualified lead
* Ad CTR, quality score, and relevance
* Do **A/B testing** for:

* Creatives
* Ad copies
* Audiences
* Landing pages (if applicable)

**5. Reporting & Communication**

* Weekly summary report:

* Spend, leads, CPL, top campaigns, top keywords, and suggestions.
* Monthly report with:

* Clear insights on what is working / not working
* Plan for next month (new campaigns, budgets, creatives)
* Regular communication via WhatsApp / email / Zoom.

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### What We Expect From You

* Proven experience in **healthcare / aesthetics / clinic / salon / wellness** ads is a big plus.
* Strong track record in **lead generation** (not just traffic).
* Ability to think like a **performance marketer**, not a “just boost post” person.
* Comfortable working with:

* Google Ads Manager
* Meta Business Manager
* Pixels, tags and basic analytics.
* Comfortable working with a **fixed monthly fee + performance-based bonuses** (if applicable).

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### Information We Will Provide

* Service list, pricing and offers.
* Brand guidelines & positioning (Dermis 365 is doctor-led, ethical, premium).
* Existing creatives, photos, videos (plus support from our side for new ones).
* Access to website / landing pages, ad accounts, and necessary tools.