Google & Meta Ads Specialist

Job ID: 40176020

Budget: €30 – €250 EUR

I run a private airport-to-ski transfer service operating out of Milan’s Malpensa, Linate and Bergamo airports, and I’m ready to scale bookings for the coming winter season. To do that, I need someone who can take full ownership of our paid traffic on Google Ads and Facebook Ads while also keeping our Facebook page active, credible and conversion-focused.

Scope
You will build and optimise sales-driven campaigns on both platforms, fine-tuning keywords, audiences, copy and creative to maximise completed booking requests. Alongside the ads, I’d like you to plan and publish engaging Facebook content (posts, stories, reels when relevant) that reinforces trust and nudges visitors toward our booking form.

Deliverables
• Google Ads account audit, new campaign structure and ongoing optimisation
• Facebook Ads setup, pixel/event configuration and continual scaling tests
• Two weeks’ rolling content calendar for the Facebook page, published on schedule
• Weekly performance report highlighting spend, CPA, ROAS and next actions

What I’m looking for
Proven experience running conversion campaigns for travel, transportation or similar service businesses, confident use of Meta Business Suite, Google Ads Editor and Google Analytics 4, and strong creative judgement. Please include links or screenshots of Facebook pages/profiles you have actively managed, along with brief notes on the results you achieved.

If you can combine sharp ad buying skills with engaging social content and clear reporting, let’s talk.