Google & Meta Ads Performance Boost

We are looking for an experienced Performance Marketer to manage and scale our paid advertising campaigns across Google and Meta platforms.

Responsibilities
Create, manage, and optimize:
Google Ads campaigns
Meta (Facebook/Instagram) Ads campaigns
Set up and manage:
Meta Pixel
Conversion API (CAPI)
Event tracking
Google Analytics / GA4
Google Tag Manager (preferred)
Improve ROAS, lead quality, and campaign performance
A/B testing for creatives, audiences, and landing pages
Retargeting and funnel optimization
Weekly reporting and performance analysis
Requirements
Proven experience running profitable Meta & Google Ads campaigns
Strong understanding of:
Meta Conversion API (CAPI)
Pixel/events setup
Performance marketing strategy
Conversion tracking
Audience targeting
Experience with ecommerce or lead generation
Ability to troubleshoot tracking issues
Good communication and reporting skills
Preferred Skills
Shopify/WooCommerce experience
Landing page optimization
Creative strategy knowledge
Funnel building experience
When Applying, Please Share
Past campaign results/screenshots
Industries you worked with
Monthly ad spend handled
Experience with CAPI and event tracking
Your pricing structure (monthly/fixed/hourly)
For Google ads our charges will be 8000 INR per month in this we'll do all this work

1. Google Tag Manager setup
2. Conversion tracking for leads, calls, form submissions
3. GA4 setup and event tracking
4. Market and competitor analysis
5. Keyword research (commercial-intent keywords)
6. Audience segmentation and targeting strategy
7. Budget planning and bidding strategy
8. Creation of Search, Display, and or Performance Max campaigns
9. Compelling ad copywriting and call-to-actions
10. Landing page Suggestion for higher conversions (If required)
11. Audience & geographic targeting setup
12. Weekly keyword optimization
13. Negative keyword adds
14. Ad copy A/B testing
15. Bid adjustments for best-performing segments
16. Continuous review of quality score and CPC reduction
17. Monthly performance reporting