Google & Meta Ads Lead Generation
Budget: ₹1,500 – ₹12,500 INR
I need a hands-on specialist who can take full control of our Google Ads and Meta Ads accounts, building campaigns that turn e-commerce clicks into measurable revenue. My primary objective is straightforward: generate profitable sales, not just traffic or impressions.
Right now the accounts are active but underperforming, so your first task will be a quick audit to spot wasted spend and untapped opportunities. From there, create fresh search, shopping, and performance-max campaigns in Google Ads alongside high-converting Facebook and Instagram funnels in Meta Ads.
Key deliverables
• Clean account audit with priority fixes
• New campaign structure aligned to product categories and buyer intent
• Compelling ad copy, creatives, and audience targeting for both platforms
• Conversion tracking and pixel/GA4 verification to ensure every sale is attributed correctly
• Weekly optimisation (bids, budgets, keywords, audiences, creatives) focused on ROAS growth
• Clear performance report each week highlighting wins, issues, and next actions
Tools in play will include Google Ads Editor, Google Merchant Center, Meta Ads Manager, and any supporting software you prefer for creative testing or automated rules—as long as it keeps the campaigns lean and profitable. If you have proven strategies for scaling e-commerce accounts to profitable spend levels, let’s put them to work.
Right now the accounts are active but underperforming, so your first task will be a quick audit to spot wasted spend and untapped opportunities. From there, create fresh search, shopping, and performance-max campaigns in Google Ads alongside high-converting Facebook and Instagram funnels in Meta Ads.
Key deliverables
• Clean account audit with priority fixes
• New campaign structure aligned to product categories and buyer intent
• Compelling ad copy, creatives, and audience targeting for both platforms
• Conversion tracking and pixel/GA4 verification to ensure every sale is attributed correctly
• Weekly optimisation (bids, budgets, keywords, audiences, creatives) focused on ROAS growth
• Clear performance report each week highlighting wins, issues, and next actions
Tools in play will include Google Ads Editor, Google Merchant Center, Meta Ads Manager, and any supporting software you prefer for creative testing or automated rules—as long as it keeps the campaigns lean and profitable. If you have proven strategies for scaling e-commerce accounts to profitable spend levels, let’s put them to work.