Google Merchant Center Setup

I need our range of physical products to appear prominently in Google Shopping. We already sell both in-store and through our online shop, and I have some of the product data—images, titles, basic descriptions—ready to go. What’s missing are the remaining attributes, the feed structure, and the actual Merchant Center configuration that links everything together.

Your task is to:

• Create or complete the product feed (covering missing GTINs, variants, shipping & tax settings, and any other required attributes).
• Set up and verify the Google Merchant Center account, then connect it to our website and Google Ads so the listings can go live.
• Troubleshoot any disapprovals and optimise the feed for maximum visibility in the Shopping tab.

Once the account is active and the products are approved, I’ll need a brief hand-off explaining how to add future items and monitor feed health.

Experience with Google Merchant Center, product feeds, and Shopping Ads optimisation is essential.