Google Marketing Stack Expert for E-commerce Reboot
Budget: $250 – $750 USD
Company: We’re an innovative e-commerce reboot aiming to offer comfortable, high-quality mattresses at affordable prices. We're built on the Shopify platform and are looking to scale our digital marketing efforts.
About the Role:
We are seeking a highly skilled and experienced individual to set up, configure, and optimize our entire Google marketing stack, specifically as it integrates with our Shopify store via the "Google & YouTube" app. This is a one-time project with the potential for a long-term, performance-based contract. Your mission will be to deploy a cohesive and high-performing system across Google Merchant Center, Google Ads, and Google Analytics to drive significant brand exposure and sales conversions, leveraging the functionalities and data flow of the Shopify integration.
Key Responsibilities:
Comprehensive Setup & Integration: Set up, configure, and deploy Google Merchant Center, Google Ads, and Google Analytics accounts.
Shopify Integration Audit: Verify that the automated integration via the "Google & YouTube" Shopify app is working correctly, ensuring accurate data flow and synchronization.
Strategic Optimization: Optimize campaigns, product feeds, and analytics tracking to maximize sales conversions and return on ad spend (ROAS).
Performance Monitoring: Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign effectiveness.
Documentation & Training: Provide a screen-recorded training session detailing the setup, configuration, and ongoing management of the deployed system.
Required Experience & Skills:
Proven Expertise: You must have a proven track record of successfully managing and optimizing Google Merchant Center, Google Ads, and Google Analytics for e-commerce businesses.
Shopify Savvy: Deep familiarity with the Shopify platform, specifically with the "Google & YouTube" app and its functionalities.
Conversion-Focused: A demonstrated history of driving measurable sales conversions and improving key metrics for clients.
Data-Driven: Proficient in using Google Analytics to interpret data and make informed strategic decisions.
References: Two professional references who can attest to your track record of success.
What We Expect in Your Quote:
We are seeking an affordable, one-time fixed fee that includes the following deliverables:
Full Deployment: Complete setup, configuration, and deployment of Google Merchant Center, Google Ads, and Google Analytics.
Follow-Up Meeting: A 30-day follow-up meeting to review performance metrics and provide further tuning and optimization of the deployed systems.
Training Session: A screen-recorded training video explaining the entire setup and how to manage the platforms going forward.
What You Can Expect From Us:
This one-time project is a gateway to a long-term partnership. Upon successful completion of the deployment, the follow-up meeting, and hitting our expected conversion metrics, we will offer a 12-month performance-based contract. This offer will entail a small monthly retainer to continue tuning and optimizing the deployment, with the bulk of your compensation coming from a commission based on performance, ensuring your compensation is directly tied to the success of the campaigns.
How to Apply:
Please submit your proposal with the following information:
A brief overview of your experience with the Google marketing stack and Shopify.
Your proposed one-time fixed fee for the scope of work described above.
Details on your past performance and a summary of your most successful projects.
The names and contact information of two professional references.
We are excited to find a skilled professional to help us take our e-commerce business to the next level. We look forward to reviewing your proposal!
About the Role:
We are seeking a highly skilled and experienced individual to set up, configure, and optimize our entire Google marketing stack, specifically as it integrates with our Shopify store via the "Google & YouTube" app. This is a one-time project with the potential for a long-term, performance-based contract. Your mission will be to deploy a cohesive and high-performing system across Google Merchant Center, Google Ads, and Google Analytics to drive significant brand exposure and sales conversions, leveraging the functionalities and data flow of the Shopify integration.
Key Responsibilities:
Comprehensive Setup & Integration: Set up, configure, and deploy Google Merchant Center, Google Ads, and Google Analytics accounts.
Shopify Integration Audit: Verify that the automated integration via the "Google & YouTube" Shopify app is working correctly, ensuring accurate data flow and synchronization.
Strategic Optimization: Optimize campaigns, product feeds, and analytics tracking to maximize sales conversions and return on ad spend (ROAS).
Performance Monitoring: Monitor key performance indicators (KPIs) and provide actionable insights to improve campaign effectiveness.
Documentation & Training: Provide a screen-recorded training session detailing the setup, configuration, and ongoing management of the deployed system.
Required Experience & Skills:
Proven Expertise: You must have a proven track record of successfully managing and optimizing Google Merchant Center, Google Ads, and Google Analytics for e-commerce businesses.
Shopify Savvy: Deep familiarity with the Shopify platform, specifically with the "Google & YouTube" app and its functionalities.
Conversion-Focused: A demonstrated history of driving measurable sales conversions and improving key metrics for clients.
Data-Driven: Proficient in using Google Analytics to interpret data and make informed strategic decisions.
References: Two professional references who can attest to your track record of success.
What We Expect in Your Quote:
We are seeking an affordable, one-time fixed fee that includes the following deliverables:
Full Deployment: Complete setup, configuration, and deployment of Google Merchant Center, Google Ads, and Google Analytics.
Follow-Up Meeting: A 30-day follow-up meeting to review performance metrics and provide further tuning and optimization of the deployed systems.
Training Session: A screen-recorded training video explaining the entire setup and how to manage the platforms going forward.
What You Can Expect From Us:
This one-time project is a gateway to a long-term partnership. Upon successful completion of the deployment, the follow-up meeting, and hitting our expected conversion metrics, we will offer a 12-month performance-based contract. This offer will entail a small monthly retainer to continue tuning and optimizing the deployment, with the bulk of your compensation coming from a commission based on performance, ensuring your compensation is directly tied to the success of the campaigns.
How to Apply:
Please submit your proposal with the following information:
A brief overview of your experience with the Google marketing stack and Shopify.
Your proposed one-time fixed fee for the scope of work described above.
Details on your past performance and a summary of your most successful projects.
The names and contact information of two professional references.
We are excited to find a skilled professional to help us take our e-commerce business to the next level. We look forward to reviewing your proposal!