Google & Instagram Lead Campaigns
Budget: €30 – €250 EUR
I need complete performance management across Google Ads and Instagram with the sole objective of generating qualified leads. At the moment I do not have any predefined keywords or audience segments, so the first step will be strategic research: uncovering high-intent search terms, look-alike audiences, and interest layers that will fill a lead funnel efficiently.
Once the strategy is agreed, the work shifts to hands-on execution inside Google Ads, Meta Ads Manager, and any supporting tools you prefer for tracking and optimisation. Creative assets and copy can be supplied on request, but feel free to recommend formats or variations that historically convert well for your campaigns.
Deliverables
• Audience and keyword research document with rationale
• Campaign build-out for Google Search/Display and Instagram (all tracking pixels, UTM tagging, and conversion goals configured)
• Ongoing optimisation: bid adjustments, negative keyword pruning, A/B creative testing, and budget reallocation toward top-performing ad sets
• Fortnightly performance report highlighting CPL, conversion rate, and next-step recommendations
Success is measured strictly by lead volume and cost per lead improvements over time. If you have a proven process for scaling paid media while keeping CPL under control, this project should be a perfect fit.
Once the strategy is agreed, the work shifts to hands-on execution inside Google Ads, Meta Ads Manager, and any supporting tools you prefer for tracking and optimisation. Creative assets and copy can be supplied on request, but feel free to recommend formats or variations that historically convert well for your campaigns.
Deliverables
• Audience and keyword research document with rationale
• Campaign build-out for Google Search/Display and Instagram (all tracking pixels, UTM tagging, and conversion goals configured)
• Ongoing optimisation: bid adjustments, negative keyword pruning, A/B creative testing, and budget reallocation toward top-performing ad sets
• Fortnightly performance report highlighting CPL, conversion rate, and next-step recommendations
Success is measured strictly by lead volume and cost per lead improvements over time. If you have a proven process for scaling paid media while keeping CPL under control, this project should be a perfect fit.