Google Grants Lead Generation
Budget: $8 – $15 USD
I run a nonprofit that already qualifies for the Google Ad Grants program, but the account has never been able to reach its full potential. My single focus is to turn that free ad spend into real, trackable leads that arrive through our existing website contact form.
Please bring proven experience managing Google Ads Grants accounts—I’m specifically looking for someone who has navigated the $10K monthly cap, adhered to all Grant compliance rules, and still delivered solid conversion results. Standard Google Ads knowledge alone won’t be enough; I need the nuance that comes with Grant-specific optimisation (smart keyword grouping, Quality Score safeguards, bid strategies that stay within the $2 max when needed, and creative ways to leverage Maximize Conversions).
The form is already live on our site, so you can focus on:
• Auditing the current Grant account, campaigns, ad groups, and keywords
• Rebuilding or refining campaigns so the primary conversion is a completed contact-us form
• Adding proper conversion tracking via Google Tag Manager / Google Analytics 4
• Writing compliant, compelling ad copy that attracts mission-aligned prospects
• Ongoing optimisation for Quality Score, CTR, and lead cost efficiency
Success will be measured by a steady increase in qualified contact-form submissions each month while maintaining full compliance with Google Ad Grants policies. Let me know your relevant results, typical optimisation workflow, and estimated timeline to get new campaigns live.
Please bring proven experience managing Google Ads Grants accounts—I’m specifically looking for someone who has navigated the $10K monthly cap, adhered to all Grant compliance rules, and still delivered solid conversion results. Standard Google Ads knowledge alone won’t be enough; I need the nuance that comes with Grant-specific optimisation (smart keyword grouping, Quality Score safeguards, bid strategies that stay within the $2 max when needed, and creative ways to leverage Maximize Conversions).
The form is already live on our site, so you can focus on:
• Auditing the current Grant account, campaigns, ad groups, and keywords
• Rebuilding or refining campaigns so the primary conversion is a completed contact-us form
• Adding proper conversion tracking via Google Tag Manager / Google Analytics 4
• Writing compliant, compelling ad copy that attracts mission-aligned prospects
• Ongoing optimisation for Quality Score, CTR, and lead cost efficiency
Success will be measured by a steady increase in qualified contact-form submissions each month while maintaining full compliance with Google Ad Grants policies. Let me know your relevant results, typical optimisation workflow, and estimated timeline to get new campaigns live.