Google & Facebook Lead Generation Campaigns

I need a seasoned digital advertiser to take full ownership of our national lead-generation efforts on Google Ads and Facebook Ads. You’ll start by translating our value proposition into a data-driven campaign strategy, then handle every step from keyword and audience research through copy, creative, and bid management. Continuous A/B testing and weekly optimisation will be essential to keep cost-per-lead low while scaling volume.

Because our reach is nationwide, you should be comfortable segmenting audiences by location, intent, and demographic signals inside both Google Ads Manager and Meta Business Suite. Please factor in pixel and conversion tracking setup, custom campaign dashboards, and clear reporting that lets us see spend versus qualified leads at a glance.

Acceptance criteria:
• Campaigns live and tracking correctly in both platforms
• Minimum two creative variants per ad group/ad set
• Weekly performance report including CPL, ROAS, and optimisation actions

If you have a strong track record of national lead gen on these two channels, I’d love to see recent results and hear how you’d approach our account.