Google Display Lead-Gen Campaign

The job centres on planning, launching, and fine-tuning a lead-generation campaign inside Google Display Network. My goal is a steady stream of qualified enquiries, not just clicks, so every task should point back to clear conversion metrics set up in Google Ads and Google Analytics.

You will start from a clean slate—no existing display campaigns—so audience research, placement strategy, creative direction, and tracking architecture all need to be built from the ground up. Should additional volume become necessary later, I’m open to extending winning assets to Facebook Audience Network or other programmatic buys, but the initial scope is 100 % Google Display.

Key deliverables:
• Campaign structure designed around lead forms or a dedicated landing page, with conversion tracking properly configured (tag manager, pixels, custom events).
• Targeting matrix covering audiences, keywords, topics, and managed placements, documented so it can be scaled or duplicated.
• Ad sets in multiple sizes and formats (static and responsive) along with concise, benefit-driven copy. If you don’t design, outline exact creative specs for my designer.
• A/B testing plan specifying variables, sample sizes, and decision thresholds.
• Weekly performance report highlighting CPL, conversion rate, placement insights, and next actions.

Acceptance criteria: leads must be captured in my CRM with source attribution, CPL must trend downward after the first two optimisation cycles, and all changes need to be logged in-platform for transparency.

If you have solid, provable experience squeezing quality leads out of Google Display, this project should feel right in your wheelhouse.