Google Display Ads Lead Generation
Budget: $250 – $750 USD
I’m ready to ramp up a lead-generation campaign on Google Ads and want a specialist who lives and breathes Display. The account is already open; what I need now is a well-structured display strategy, compelling ad creative, smart audience targeting, and ongoing optimisation so the budget converts into qualified leads—not just clicks.
Here’s what the engagement should cover:
• Audit my current Google Ads setup and any existing display placements
• Build or refine custom and in-market audiences, including remarketing where it makes sense
• Design eye-catching, mobile-friendly creative assets and write copy that aligns with my brand voice
• Configure conversion tracking in Google Ads and Google Analytics to ensure every form submission is captured accurately
• Launch, monitor, and continuously optimise bids, placements, and creative based on performance data
• Provide clear weekly reports with actionable insights so I always know what’s working
Acceptance criteria:
• Conversion tracking fires correctly on all lead-gen forms
• Cost-per-lead meets or beats the target agreed upon before launch
• At least two rounds of creative testing completed within the first month
If you’ve driven measurable results with Google Display before and can speak to landing-page alignment, attribution, and A/B testing, let’s make this campaign a winner together.
Here’s what the engagement should cover:
• Audit my current Google Ads setup and any existing display placements
• Build or refine custom and in-market audiences, including remarketing where it makes sense
• Design eye-catching, mobile-friendly creative assets and write copy that aligns with my brand voice
• Configure conversion tracking in Google Ads and Google Analytics to ensure every form submission is captured accurately
• Launch, monitor, and continuously optimise bids, placements, and creative based on performance data
• Provide clear weekly reports with actionable insights so I always know what’s working
Acceptance criteria:
• Conversion tracking fires correctly on all lead-gen forms
• Cost-per-lead meets or beats the target agreed upon before launch
• At least two rounds of creative testing completed within the first month
If you’ve driven measurable results with Google Display before and can speak to landing-page alignment, attribution, and A/B testing, let’s make this campaign a winner together.