Google Display Ads Brand Campaign
Budget: $15 – $25 USD
I’m setting up a brand-awareness push on the Google Display Network and would like an experienced hand to take ownership of the account. The focus is 100 % on display formats—no search or social placements for now—so I need someone comfortable structuring and optimising campaigns that raise visibility rather than chase last-click conversions.
Here’s what I have in mind:
• Build (or restructure) my Google Ads display campaigns, including audience selection, placement strategy, and ad-group architecture.
• Work with the existing design team to brief, size and traffic creative assets so they render perfectly across the network.
• Implement ongoing optimisation: bid adjustments, A/B creative tests, negative placement curation, and audience refinements aimed at maximising reach while controlling CPM.
• Provide clear weekly reports that translate impressions, view-through metrics and lift indicators into plain-language insights and next steps.
Success for this engagement is simple: a steady increase in qualified impressions and measurable uplift in brand recall indicators within the first month. If you’ve driven top-funnel display campaigns before and can prove it with past performance data or case studies, I’d love to hear how you’d approach this launch and the tools you’d lean on to keep performance trending upward.
Here’s what I have in mind:
• Build (or restructure) my Google Ads display campaigns, including audience selection, placement strategy, and ad-group architecture.
• Work with the existing design team to brief, size and traffic creative assets so they render perfectly across the network.
• Implement ongoing optimisation: bid adjustments, A/B creative tests, negative placement curation, and audience refinements aimed at maximising reach while controlling CPM.
• Provide clear weekly reports that translate impressions, view-through metrics and lift indicators into plain-language insights and next steps.
Success for this engagement is simple: a steady increase in qualified impressions and measurable uplift in brand recall indicators within the first month. If you’ve driven top-funnel display campaigns before and can prove it with past performance data or case studies, I’d love to hear how you’d approach this launch and the tools you’d lean on to keep performance trending upward.