Google Conversion Tracking Cleanup

I have two ecommerce sites running GetElevar and the numbers in my dashboards no longer add up. Product-purchase conversions are showing incorrect values because some tags are firing twice, while others are missing key parameters.

The job is straightforward: audit every Google Ads, Google Analytics, and Google Tag Manager tag on both sites, remove any duplicate or outdated code, and realign the data layer so each purchase is reported once—no more, no less. All work must stay compatible with GetElevar’s server-side and browser-side set-ups; please do not replace Elevar, only adjust and validate its configuration.

Deliverables
• A cleaned-up GTM container (or containers) for both sites
• Verified purchase conversion events that trigger exactly once in Google Ads and Google Analytics
• A brief hand-off report summarizing what was changed, where the duplicates were, and screenshots or debug traces showing a correct test purchase flowing end-to-end

Acceptance criteria: one live test order per site must appear identically in Google Ads and GA within the expected attribution windows, with no duplicate hits in real-time or debug mode.

I will provide GTM and Elevar access as soon as we agree on the timeline.

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