Google Calls Sales Setup
Budget: $50 – $0 USD
I need a Google Ads specialist to set up and manage a phone-call-driven Google Search campaign designed to generate high-quality inbound phone calls, not form leads and not low-intent clicks.
This is for a nationwide, high-ticket, parent-focused education/intervention service. The goal is to replicate traditional direct-response phone advertising (like radio), using Google Search with Call Assets as the primary response mechanism.
Campaign Objective
Generate qualified inbound phone calls
Prioritize call quality over raw volume
Attract only high-intent searchers actively seeking serious help
Avoid low-intent, generic, or price-shopping traffic
Required Campaign Structure
Google Search Campaigns (Responsive Search Ads)
Call Assets prominently displayed
Phone calls set as PRIMARY conversion
Website used for trust and compliance (not form-focused)
Strict keyword intent control
Strong negative keyword filtering
Ad scheduling aligned with call handling hours
Geo-targeting to high-quality markets
What This Is NOT
Not Display ads
Not Performance Max
Not funnel-based lead forms
Not generic local service ads
Not outdated Call-Only-only setups
What I Will Provide
Core messaging and positioning
High-intent keyword themes
Strategic guidance on buyer psychology
Brand and compliance context
What You Must Provide
Full Search + Call Asset setup
Call conversion tracking (duration-based)
Keyword expansion and segmentation
Negative keyword strategy
Bid and budget optimization
Search terms monitoring
Compliance-aware setup for sensitive/education-adjacent services
Required Experience
Call-driven Google Ads campaigns
Search + Call Asset strategy (not classic Call-Only)
High-ticket or emotionally driven services (legal, medical, therapy, education, etc.)
Experience optimizing for phone calls
Strong tracking and conversion setup
Success Metrics
Qualified inbound phone calls
Cost per qualified call
Call quality (not just call volume)
Conversion to consultations
This is a serious, long-term opportunity. I am looking for a specialist who understands high-intent search behavior and can build a phone-first Google Ads system that produces real business results — not vanity metrics.
This is for a nationwide, high-ticket, parent-focused education/intervention service. The goal is to replicate traditional direct-response phone advertising (like radio), using Google Search with Call Assets as the primary response mechanism.
Campaign Objective
Generate qualified inbound phone calls
Prioritize call quality over raw volume
Attract only high-intent searchers actively seeking serious help
Avoid low-intent, generic, or price-shopping traffic
Required Campaign Structure
Google Search Campaigns (Responsive Search Ads)
Call Assets prominently displayed
Phone calls set as PRIMARY conversion
Website used for trust and compliance (not form-focused)
Strict keyword intent control
Strong negative keyword filtering
Ad scheduling aligned with call handling hours
Geo-targeting to high-quality markets
What This Is NOT
Not Display ads
Not Performance Max
Not funnel-based lead forms
Not generic local service ads
Not outdated Call-Only-only setups
What I Will Provide
Core messaging and positioning
High-intent keyword themes
Strategic guidance on buyer psychology
Brand and compliance context
What You Must Provide
Full Search + Call Asset setup
Call conversion tracking (duration-based)
Keyword expansion and segmentation
Negative keyword strategy
Bid and budget optimization
Search terms monitoring
Compliance-aware setup for sensitive/education-adjacent services
Required Experience
Call-driven Google Ads campaigns
Search + Call Asset strategy (not classic Call-Only)
High-ticket or emotionally driven services (legal, medical, therapy, education, etc.)
Experience optimizing for phone calls
Strong tracking and conversion setup
Success Metrics
Qualified inbound phone calls
Cost per qualified call
Call quality (not just call volume)
Conversion to consultations
This is a serious, long-term opportunity. I am looking for a specialist who understands high-intent search behavior and can build a phone-first Google Ads system that produces real business results — not vanity metrics.