Google & Bing Ads Specialist for Optimization

Job ID: 40541800

Budget: $30 – $250 USD

We are looking for an experienced Google Ads and Microsoft (Bing) Ads specialist to take over and optimize our existing PPC campaigns.

Our business provides professional photo editing and retouching services to photographers, eCommerce brands, creative agencies, and product photography businesses worldwide.

We currently have two websites with active Google Ads campaigns managed by another freelancer. While we are getting traffic, the campaigns are not delivering the conversion results we expected. We need someone who focuses on ROI and lead generation, not just clicks and impressions.

Monthly Ad Budget:
Around $2,000 USD/month

What We Need:
Complete audit of our existing Google Ads accounts
Audit and optimization of Microsoft/Bing Ads
Improve conversion rate and reduce Cost per Lead (CPL)
Improve Quality Score and campaign structure
Keyword research with strong commercial intent
Negative keyword optimization
Landing page recommendations to improve conversions
Conversion tracking review (GA4, Google Tag Manager, form tracking, call tracking if needed)
Ongoing optimization and reporting

Our Goals:
Generate high-quality B2B leads
Increase qualified inquiries
Lower acquisition cost
Scale campaigns profitably