Google Analytics & Conversion Tracking Expert Needed (GA4, Offline Tracking, Anti-Fraud)

Scope of Work :
Analytics & Tracking Setup
• Google Analytics 4 (GA4) setup, audit, and optimization
• Google Tag Manager (GTM) configuration
• Offline conversion tracking using reference IDs (lead ID / transaction ID)
• Passing customer value (revenue, LTV, service value) into GA4 & Google Ads
• Event & enhanced conversion setup (form submits, calls, bookings, purchases)
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Conversion & Ads Optimization
• Google Ads conversion tracking & enhanced conversions
• Conversion value optimization
• Funnel & event-based tracking
• Audience creation & remarketing setup
• Custom audience segments based on user behavior & value
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Future Scope (Bonus Skill)
• Google Merchant Center setup & integration (future requirement)
• Conversion tracking for Shopping / Performance Max campaigns
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Fraud & Refund Protection
• Setup & optimization of fake click and fraud click prevention
• Help build forms and logic for refund claims due to fake or invalid clicks
• Click fraud monitoring (Google Ads, third-party tools, GTM signals)
• Ensure tracking complies with consent mode & privacy rules
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Marketing Support (CMV / Performance)
• Assist in conversion value modeling (CVM / CMV)
• Help align tracking with marketing KPIs
• Improve attribution accuracy for better campaign decisions
• Support ongoing performance marketing needs
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Required Skills
• Google Analytics 4 (Expert level)
• Google Tag Manager
• Google Ads conversion tracking
• Offline conversion tracking (CRM / reference ID based)
• Audience & remarketing setup
• Click fraud prevention tools & logic
• Strong understanding of performance marketing & attribution
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Nice to Have
• Experience with healthcare, lead-based businesses, or service industries
• Experience handling high-budget Google Ads accounts
• Knowledge of consent mode v2
• Experience with Google Merchant Center
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Why This Project Is Attractive
• Long-term collaboration opportunity
• Real-world performance marketing use cases
• Focus on advanced tracking, not basic setup
• Opportunity to scale with future projects
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How to Apply (Important)
Please include:
1. Similar GA4 or offline tracking work you’ve done
2. Tools you use for fraud or fake click detection
3. How you handle reference-ID based tracking
4. Your experience with conversion value & audience setup