Google Ads: for loan application for good quality installs
Budget: ₹600 – ₹1,500 INR
I need a seasoned Google Ads professional to design, launch, and optimise a campaign that drives a steady flow of personal-loan applications from audiences across India who struggle with poor credit.
My objective is simple: more completed application forms, not just clicks. You’ll take full ownership of keyword research, ad copy, extensions, audience refining, and conversion tracking, then keep refining bids and creatives until cost-per-application is comfortably below industry norms.
Key context
• Product: unsecured personal loan
• Audience: individuals with poor credit histories (CIBIL below 650)
• Geography: pan-India, with an initial push in Tier-1 & Tier-2 cities
• Compliance: ads and landing pages must follow Google’s financial-services policies for India.
Deliverables
1. Campaign structure (search + relevant Performance Max or display retargeting if you believe it will convert)
2. Two sets of high-intent keyword groups and compelling ad copy for each
3. Conversion tracking via Google Tag Manager and GA4, tested end-to-end to the “application submitted” thank-you page
4. Weekly optimisation report highlighting spend, clicks, conversions, and actionable tweaks
Acceptance criteria
• Campaign approved by Google and live within one week of project start
• Minimum 20 qualified applications in the first month with clear path to scale
• Transparent ad account access so all changes and data remain visible
If you have a proven track record lowering CPA in the lending space and can navigate the compliance nuances of financial ads in India, I’m ready to start immediately.
My objective is simple: more completed application forms, not just clicks. You’ll take full ownership of keyword research, ad copy, extensions, audience refining, and conversion tracking, then keep refining bids and creatives until cost-per-application is comfortably below industry norms.
Key context
• Product: unsecured personal loan
• Audience: individuals with poor credit histories (CIBIL below 650)
• Geography: pan-India, with an initial push in Tier-1 & Tier-2 cities
• Compliance: ads and landing pages must follow Google’s financial-services policies for India.
Deliverables
1. Campaign structure (search + relevant Performance Max or display retargeting if you believe it will convert)
2. Two sets of high-intent keyword groups and compelling ad copy for each
3. Conversion tracking via Google Tag Manager and GA4, tested end-to-end to the “application submitted” thank-you page
4. Weekly optimisation report highlighting spend, clicks, conversions, and actionable tweaks
Acceptance criteria
• Campaign approved by Google and live within one week of project start
• Minimum 20 qualified applications in the first month with clear path to scale
• Transparent ad account access so all changes and data remain visible
If you have a proven track record lowering CPA in the lending space and can navigate the compliance nuances of financial ads in India, I’m ready to start immediately.