Google Ads for Tour Leads
Budget: ₹1,500 – ₹12,500 INR
I need a results-driven Google Ads setup that turns “Inbound Tours and Travel” searches into qualified enquiries and bookings. The single KPI is clear—generate sales and leads—so every ad, keyword, and extension must be engineered for conversion rather than simple clicks or visibility.
Scope
• Build or restructure Search (and, if it strengthens ROI, Display or Performance Max) campaigns around tour packages, destination keywords, and seasonal intent.
• Craft compelling ad copy that highlights our professional-grade travel planning service, fast response time, and unique local experiences.
• Implement granular ad groups, negative keyword layers, and audience exclusions to keep spend focused on purchase-ready travellers.
• Set up conversion tracking through Google Analytics/GA4 and Tag Manager so phone calls, enquiry forms, and booking requests feed live data back into the account.
• Launch with an A/B testing framework—ad variations, sitelinks, and landing-page headlines—to push CPA down over the first 4-week optimisation cycle.
Acceptance criteria
1. Campaigns live in my Google Ads account with conversion tracking firing correctly.
2. A shareable report or Looker Studio dashboard showing cost, conversions, and ROAS.
3. Written summary of optimisation steps for the first month and recommendations for scaling profitable ad groups.
If you already manage travel or tourism accounts and can quote recent lead gen results, please mention them in your bid.
Scope
• Build or restructure Search (and, if it strengthens ROI, Display or Performance Max) campaigns around tour packages, destination keywords, and seasonal intent.
• Craft compelling ad copy that highlights our professional-grade travel planning service, fast response time, and unique local experiences.
• Implement granular ad groups, negative keyword layers, and audience exclusions to keep spend focused on purchase-ready travellers.
• Set up conversion tracking through Google Analytics/GA4 and Tag Manager so phone calls, enquiry forms, and booking requests feed live data back into the account.
• Launch with an A/B testing framework—ad variations, sitelinks, and landing-page headlines—to push CPA down over the first 4-week optimisation cycle.
Acceptance criteria
1. Campaigns live in my Google Ads account with conversion tracking firing correctly.
2. A shareable report or Looker Studio dashboard showing cost, conversions, and ROAS.
3. Written summary of optimisation steps for the first month and recommendations for scaling profitable ad groups.
If you already manage travel or tourism accounts and can quote recent lead gen results, please mention them in your bid.