Google Ads for Seller Leads

I need a Google Ads specialist who can turn a single local market into a steady pipeline of home-seller leads. My real-estate focus is narrow and clear: people in one city who are ready to list and sell, not buyers or national traffic.

You’ll handle everything from keyword research around phrases such as “sell my house fast” or “list my home in [city]” to writing ad copy, building ad extensions, and structuring campaigns for high Quality Scores. Accurate conversion tracking must be installed (Tag Manager, Google Analytics, lead-form events) so we can judge success by actual seller enquiries, not clicks.

Deliverables:
• Complete search campaign build (ad groups, keywords, negative list, extensions)
• Smart bidding or manual CPC strategy tuned for lead generation
• Conversion tracking and reporting dashboard
• Weekly optimisation, split-testing, and clear performance summaries

Access to my CRM and website is ready; landing-page tweaks are welcome if they improve lead volume. I’m aiming for a cost-per-lead that makes local listing appointments profitable, so your experience in real-estate lead gen will be key. If this sounds like your wheelhouse, let’s talk budget, timeline, and launch date.