Google Ads for Healthcare Leads
Budget: ₹1,500 – ₹12,500 INR
I run a healthcare website and I’m ready to drive a steady stream of new-patient enquiries through a tightly targeted Google Ads campaign. The sole objective is lead generation—phone calls and appointment-booking form submissions—so every element of the account must be engineered for conversion rather than simple clicks.
The first ad group will spotlight our General Check-Ups service because that’s where we see the fastest path to trust with first-time visitors. I’ll provide the current landing page; your job is to align keyword research, ad copy, and extensions so the message stays consistent from search term to booking confirmation.
To make sure nothing slips through the cracks, here’s what I need from you:
• Campaign architecture built in Google Ads (search only, unless you can justify another network)
• A curated keyword list with match types, negatives, and projected CPC ranges
• Compelling, compliant ad copy (two RSA variations and one ETA as backup) that stresses convenience, same-day slots, and our experienced clinicians
• Conversion tracking set up through Google Tag Manager and Google Analytics so we can see which keywords actually generate bookings
• Weekly performance reports during the first month with data-backed recommendations for bid or copy tweaks
HIPAA-safe remarketing ideas are welcome, but the initial focus remains on getting fresh leads quickly and cost-effectively. If this launch hits the cost-per-lead target we agree on, we can look at scaling into specialist consultations later.
The first ad group will spotlight our General Check-Ups service because that’s where we see the fastest path to trust with first-time visitors. I’ll provide the current landing page; your job is to align keyword research, ad copy, and extensions so the message stays consistent from search term to booking confirmation.
To make sure nothing slips through the cracks, here’s what I need from you:
• Campaign architecture built in Google Ads (search only, unless you can justify another network)
• A curated keyword list with match types, negatives, and projected CPC ranges
• Compelling, compliant ad copy (two RSA variations and one ETA as backup) that stresses convenience, same-day slots, and our experienced clinicians
• Conversion tracking set up through Google Tag Manager and Google Analytics so we can see which keywords actually generate bookings
• Weekly performance reports during the first month with data-backed recommendations for bid or copy tweaks
HIPAA-safe remarketing ideas are welcome, but the initial focus remains on getting fresh leads quickly and cost-effectively. If this launch hits the cost-per-lead target we agree on, we can look at scaling into specialist consultations later.