Google Ads for Gemstone Sales

I run a specialist online store that sells natural gemstones and jewellery-grade loose stones. I want a result-driven Google Ads campaign set up from scratch with one clear objective: turning browsers into paying customers.

Here is what I need:
• Solid keyword research focused on purchase-intent search terms for gems, birthstones, and healing crystals (I don’t have a list yet).
• Campaign structure, ad groups, and compelling search ads that highlight authenticity, certification, and fast shipping.
• Conversion tracking tied to my e-commerce checkout so we can see exactly which keywords and ads bring in sales.
• Ongoing optimisation for at least the first month—bid adjustments, negative keywords, and A/B testing of ad copy and extensions—so the return on ad spend keeps improving.

Experience with gemstone or jewellery e-commerce is highly preferred, because the wording, seasonality, and typical customer objections in this niche are different from generic retail.

I’ll provide access to my Google Ads account, product feed, and analytics. Please outline the steps you’ll take, the metrics you’ll monitor, and any past success you’ve had in a similar niche when you place your bid.