Google Ads for Course Leads
Budget: ₹600 – ₹1,500 INR
I run an offline training institute in Delhi that offers several non-academic courses—Tally, Data Analyst, Digital Marketing, advanced Excel and similar job-oriented programs. Meta Ads have been driving plenty of clicks but very few walk-ins; meanwhile, the handful of enquiries arriving through our Google Business Profile seem far more relevant. That tells me the intent on Google is stronger, so I’m shifting my advertising budget there and need a specialist to take charge of a month-to-month campaign.
What I need
• Complete setup and ongoing optimisation of Google Search and Google Maps (Local Services) ads, geared toward generating quality leads who actually visit or call the centre.
• Emphasis on all of my non-academic courses, not just Tally, with tailored ad groups and extensions for each.
• Precise geo-targeting around Delhi and nearby catchment areas—location is the main demographic filter I have data on—so we hit students who can realistically commute.
• Conversion tracking, custom events for phone clicks and map-direction taps, plus weekly reports that show cost per qualified lead and recommendations for further improvement.
Success for me looks like a steady flow of student enquiries that convert into classroom registrations, at a cost per lead that makes sense for an offline institute. If you have a proven track record with education or training-sector campaigns, especially where footfall is the goal, let’s talk.
What I need
• Complete setup and ongoing optimisation of Google Search and Google Maps (Local Services) ads, geared toward generating quality leads who actually visit or call the centre.
• Emphasis on all of my non-academic courses, not just Tally, with tailored ad groups and extensions for each.
• Precise geo-targeting around Delhi and nearby catchment areas—location is the main demographic filter I have data on—so we hit students who can realistically commute.
• Conversion tracking, custom events for phone clicks and map-direction taps, plus weekly reports that show cost per qualified lead and recommendations for further improvement.
Success for me looks like a steady flow of student enquiries that convert into classroom registrations, at a cost per lead that makes sense for an offline institute. If you have a proven track record with education or training-sector campaigns, especially where footfall is the goal, let’s talk.