Google Ads for Course Enrolments -- 2
Budget: ₹600 – ₹1,500 INR
I need a Google Ads specialist to design and launch a results-oriented Search Campaign that drives genuine enquiries—and ultimately direct admissions—for the Cambridge Veritas Voice & Accent Trainer Certification (course page: https://cambridgeveritas.com/masterclass/cambridge-veritas-voice-and-accent-trainer-certification).
Key focus
• Campaign type: Search Campaign (no display or video for this first phase).
• Audience: teachers, trainers, ESL professionals and communication coaches who actively look for accreditation or skill enhancement in voice and accent training.
• Geography: national coverage across India so we can tap the largest qualified pool before considering international expansion.
What I want from you
1. A concise media plan outlining keyword clusters, match types and negative terms that will screen out casual traffic.
2. Your strategy for structuring ad groups, crafting high-intent copy and using ad extensions to surface USPs such as job-ready certification, live mentoring and limited-batch seats.
3. A tracking setup that pushes every form fill or call into Google Ads and GA4 so I can trace the path from first click to confirmed admission. (Tag Manager and conversion APIs are available.)
4. A recommended test budget—think small but meaningful—along with projected impressions, clicks, qualified leads and a realistic cost-per-acquisition range.
5. Examples of previous lead-gen or education campaigns you’ve managed, the tools you relied on (e.g., Keyword Planner, Optmyzr, Data Studio / Looker Studio) and the results you achieved.
Acceptance criteria
• Test campaign is live within five days of hire.
• Conversion tracking fires correctly on both enquiry and admission events.
• Weekly report summarises spend, CPL and any optimisation actions.
• After two weeks we decide—based on data—whether to scale or iterate.
If your experience matches the above and you can commit to transparent, data-driven optimisation, I’m ready to start immediately.
Key focus
• Campaign type: Search Campaign (no display or video for this first phase).
• Audience: teachers, trainers, ESL professionals and communication coaches who actively look for accreditation or skill enhancement in voice and accent training.
• Geography: national coverage across India so we can tap the largest qualified pool before considering international expansion.
What I want from you
1. A concise media plan outlining keyword clusters, match types and negative terms that will screen out casual traffic.
2. Your strategy for structuring ad groups, crafting high-intent copy and using ad extensions to surface USPs such as job-ready certification, live mentoring and limited-batch seats.
3. A tracking setup that pushes every form fill or call into Google Ads and GA4 so I can trace the path from first click to confirmed admission. (Tag Manager and conversion APIs are available.)
4. A recommended test budget—think small but meaningful—along with projected impressions, clicks, qualified leads and a realistic cost-per-acquisition range.
5. Examples of previous lead-gen or education campaigns you’ve managed, the tools you relied on (e.g., Keyword Planner, Optmyzr, Data Studio / Looker Studio) and the results you achieved.
Acceptance criteria
• Test campaign is live within five days of hire.
• Conversion tracking fires correctly on both enquiry and admission events.
• Weekly report summarises spend, CPL and any optimisation actions.
• After two weeks we decide—based on data—whether to scale or iterate.
If your experience matches the above and you can commit to transparent, data-driven optimisation, I’m ready to start immediately.