Google Ads for Construction Leads

I operate two separate construction brands in Bangalore and need a single, well-coordinated Google Ads strategy that feeds a steady stream of qualified residential-project enquiries into each company’s sales team. Lead generation is the only metric that matters to me, so every rupee spent must translate into form fills from homeowners planning to build in Bangalore.

⚠️ MANDATORY SCREENING CLAUSE ⚠️ To be considered for this role, you MUST provide relevant screenshots or case studies related to the CONSTRUCTION industry only. Generic portfolios or e-commerce results will be rejected immediately. We need to see proof of valid lead generation for home building, civil construction, or real estate.

Project Overview & Goals: You will handle two accounts simultaneously with a focus on generating high-quality leads for turnkey residential construction (Villas, Duplexes, G+1 to G+4) in Bangalore.

• Total Ad Budget: ₹1,00,000 per account / month (Total ₹2 Lakhs).
• Target CPL: ₹150–₹200.
• Target Volume: ~500 valid leads per account.
• Location: Bangalore Urban & Suburban areas.
• Target Audience: High-income IT professionals, Business owners, and NRIs who already own plots or are purchasing land.

Scope of Work (Phased Approach): The project is structured into clear phases based on our optimization plan:

- Market Research & Planning
-- Demand estimation (Search volume for construction keywords)
-- Competitor ad analysis
-- Estimated CPC in Bangalore
-- Competitor messaging angle
--- High-intent keyword mapping
-- Negative keyword planning

- Deliverables:
-- Keyword research sheet
-- Competitor summary
-- Estimated CPL calculation
-- Strategy document (PDF)

- Campaign Structure and Ad group Structure with Keyword Distribution
-- Google Ads Account Structuring
--- Search Campaigns (High Intent)
--- Remarketing Campaign
--- Location filtering (Bangalore only)

-- Ad Copy Creation
--- 10–20 high-converting ad variations
--- Bangalore-focused messaging

- Campaign Execution & Optimization for 30 Days
-- Daily monitoring
-- Bid optimization
-- Negative keyword expansion
-- A/B testing ads
-- Landing page performance suggestions
-- Location performance analysis
-- Budget reallocation to top-performing zones
-- Weekly reporting

Success Criteria
- Primary KPI:
-- 500+ Leads in 30 days
- Secondary KPIs:
-- Target CPL (to be determined after research)
-- 80%+ leads from Bangalore
-- Less than 15% irrelevant leads