Google Ads for Betting Site
Budget: $250 – $750 AUD
I need a Google Ads specialist who already runs or has run compliant campaigns in the gambling-and-betting vertical. My site, magzbet.com, focuses on sports betting content and I want to start driving steady European traffic through Search ads only.
Primary objective
Increase website traffic from a geographically targeted European audience. Conversions, registrations, and other KPIs can follow later, but for now the win condition is a measurable lift in high-quality sessions.
Scope of work
• Set up—or link to—your existing professional Google Ads manager account that is eligible to advertise gambling content.
• Build a search campaign around the exact keyword clusters I provided: “Betting tips”, “Online betting”, and “Sports betting website”. You may expand into close variants once the core terms are live and profitable.
• Secure Google’s gambling policy approval for the account, ads, and landing pages.
• Optimise bids, ad copy, and negative keywords during the first weeks so we reach meaningful click volumes without blowing through daily limits.
• Report weekly on impressions, clicks, average CPC, approval status, and any optimisation moves you made.
Acceptance criteria
1. Ads go live and remain approved in at least one major EU market (e.g. greece, Spain, Italy, or albania, bulgaria, romania).
2. Minimum 1,000 incremental sessions to magzbet.com within the first 30 days, tracked via GA4 and matched to the campaign.
3. Clear performance report delivered each week.
If you’re confident you can navigate Google’s gambling policies and hit the traffic goal, let’s get started.
Primary objective
Increase website traffic from a geographically targeted European audience. Conversions, registrations, and other KPIs can follow later, but for now the win condition is a measurable lift in high-quality sessions.
Scope of work
• Set up—or link to—your existing professional Google Ads manager account that is eligible to advertise gambling content.
• Build a search campaign around the exact keyword clusters I provided: “Betting tips”, “Online betting”, and “Sports betting website”. You may expand into close variants once the core terms are live and profitable.
• Secure Google’s gambling policy approval for the account, ads, and landing pages.
• Optimise bids, ad copy, and negative keywords during the first weeks so we reach meaningful click volumes without blowing through daily limits.
• Report weekly on impressions, clicks, average CPC, approval status, and any optimisation moves you made.
Acceptance criteria
1. Ads go live and remain approved in at least one major EU market (e.g. greece, Spain, Italy, or albania, bulgaria, romania).
2. Minimum 1,000 incremental sessions to magzbet.com within the first 30 days, tracked via GA4 and matched to the campaign.
3. Clear performance report delivered each week.
If you’re confident you can navigate Google’s gambling policies and hit the traffic goal, let’s get started.