Google Ads Traffic Campaign Setup

I want a focused Google Ads campaign built and optimised to send more people to my site. The objective is simple: drive a healthy flow of both new and returning visitors. To do that, I’ll need ads running across Search and Display, with smart segmentation so we’re not wasting impressions or budget.

Here’s what I expect to receive:
• A complete account structure (campaigns, ad groups, keywords, audiences) designed around traffic volume and relevance
• Compelling copy and display creatives that match my brand voice
• Correctly installed conversion and remarketing tags so we can track every click and session in Google Analytics
• Ongoing tweaks for at least the first month—negative keywords, bid adjustments, placement exclusions—until the numbers show steady growth in sessions and a falling cost-per-click

I’ll provide current site stats and any assets you need; you handle the rest inside Google Ads, Google Analytics, and (if useful) Tag Manager. Clear, actionable reporting is key: by week two I should see transparent metrics for impressions, clicks, CTR, and traffic split between new versus returning users.

If you’ve scaled traffic before and can demonstrate it with real data, let’s get started.