Google Ads Tracking & Optimization

Job ID: 39895607

Budget: €30 – €250 EUR

I recently launched a sports-massage website targeting the French market and kicked things off with a Performance Max campaign. Conversions remain stubbornly low, and every diagnostic points to a faulty Google Tag setup. My priority is to get accurate data flowing, then turn that insight into profitable traffic.

Here’s what I need:

• Audit and repair the full conversion-tracking stack—Google Tag, GA4, and any intermediate GTM containers—so every booking, call, or form fill registers correctly.
• Rebuild or refine my Performance Max and, if more appropriate, Search campaigns to focus on the audiences most likely to book a session.
• Giving me ideas of creatives content that speak to sports-minded clients while respecting local regulations for wellness services.
• Provide a concise measurement framework: clear KPIs, custom reports, and alerting so I can monitor results without hunting through endless menus.
• (Nice to have) Mirror the winning strategy on Meta Ads once Google performance is stable and proven.

You’ll fit perfectly if you’ve already lifted conversion rates for service-based or wellness businesses and know the nuances of advertising in France—location targeting subtleties, language variants, and privacy consent rules.

Please outline your approach to fixing the tracking issue and a rough timeline for the optimisation phase. I look forward to working with someone who can turn solid data into a steady stream of new clients.