Google Ads Specialist for Towing Service

Job ID: 39983334

Budget: €6 – €12 EUR

I’m looking for a Google Ads specialist who has proven experience running ads specifically for towing/recovery/roadside assistance companies. If you haven’t managed campaigns for a towing/recovery business before, please don’t apply.

This is for my new business: Auto Rescue Ireland
Services: towing, breakdown recovery, roadside assistance, jump starts, emergency callouts, accident recovery, nationwide vehicle transport (but mainly Dublin + surrounding counties).

I need someone who can set up and manage a fully optimised Search campaign built for one thing only: phone calls.
No clicks, no impressions, no signups — just live calls from drivers who need help right now.

Here’s exactly what I want you to handle:

Campaign setup (Search only)

Call-only or call-focused ads

High-intent emergency keywords

Radius-based targeting for Dublin, Kildare, Wicklow, Meath

Location settings set to “presence only”

Device targeting (mobile-first, desktop removed)

Smart bidding set for conversions (phone calls)

Ad schedule built around towing demand patterns

Conversion tracking for call extensions + number of calls

Sitelinks, callouts, structured snippets

Keywords

Use towing/recovery intent keywords only (no generic garage keywords, no tyre repair, no mechanical stuff). I want:

“car recovery near me”

“tow truck near me”

“24 hour car recovery”

“accident recovery”

“breakdown recovery Dublin”

“towing Dublin”
Plus a strong negative keyword list to avoid:

insurance searches

job seekers

DIY / mechanical / tyre only

long-distance search junk

price shoppers

non-emergency clicks

Targeting

Dublin = main

Kildare/Wicklow/Meath = selected towns only (not deep rural areas)

“People in or regularly in my targeted locations”

No display network

No search partners

No wasted spend outside emergency intent
Ads & Extensions

I need:

Strong emergency-focused headlines

Fast-action descriptions

Call extensions

Location extensions

Sitelinks directing to recovery/jump/tow pages

Ads that avoid generic towing slogans

Performance Focus

My goal is:

€60/day budget

Cost per call €10–€25

3–6 calls per day

Local, high-value emergency calls

Zero wasted spend on irrelevant clicks

You MUST:

Have experience running Google Ads for a towing/recovery business

Understand the difference between normal PPC and emergency-intent PPC

Know how to handle radius layers and emergency bidding

Provide actual results you’ve delivered for other towing clients

Be able to optimise daily or weekly

If you meet the above, send:

Proof of towing/recovery campaigns you’ve managed

Average cost per call you achieved

Screenshot of your best-performing towing campaign

Your management fee

I’m ready to start immediately.