Google Ads Specialist for Tourism Website. Please read carefully the attached file before you bid

Job ID: 39957682

Budget: $30 – $250 AUD

*** PLEASE READ EVERYTHING VERY CAREFULLY BEFORE YOU PLACE YOUR BID! ***
*** PLEASE CHECK THE ATTACHED FILE AND START YOUR BID WITH THE LAST WORD WHICH IS AT THE BOTTOM OTHERWISE YOUR BID WILL JUST BE IGNORED ***

Another important thing:
1.You must be available every day of the week
2. Include in your bid structured action plan and not just how much you can improve the things and general bla bla, please! Include in your bid also what tools and methods you use for tracking and reporting
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IF THE TEXT IN YOUR BID DOES NOT MATCH THE FORMAT WE DESCCRIBED ABOVE WILL BE IGNORED, THANKS
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We operate a tourism website offering daily tours and excursions.
Our Google Ads and Google Analytics 4 (GA4) tracking are already set up but you need to double check this.
We’re now looking for an experienced Google Ads specialist to take over campaign management, improve performance, and increase real bookings.

This will start as a 1-month trial, with the goal of building a long-term collaboration if results are positive.


What exactly We’re Looking For
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Proven experience managing Google Ads for travel, tours, or hospitality businesses

Experience with booking websites / travel platforms

Familiarity with AI tools to automate ad creation and optimization

Deep understanding of conversion tracking, analytics, and data-driven optimization

Strong communication and reporting skills

Fluent English (Spanish or German is a plus)

Available for regular updates and responsive communication


Key Responsibilities
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Optimize and manage our existing Google Ads campaigns to:

Generate real tour bookings (not just clicks)

Improve ROI, CTR, and conversion rate

Identify which keywords, ads, and locations drive the best results

Review and optimize current Google Ads setup (Search, Display, Re-marketing if applicable)

Refine keyword targeting (add high-intent long-tail keywords, negative keywords)

Improve ad copy, extensions, and landing page relevance

Optimize bidding strategies for conversions and ROI

Monitor performance daily and adjust budgets intelligently

Track conversions using GA4, Google Tag Manager, and UTM parameters

Booking Source Tracking

Continuous A/B testing of ad copies, headlines, and CTAs

Setup of dashboards to see which ads, keywords, and campaigns drive actual bookings

Setup to track customer journey: click → landing page → booking (see the attached file)

Provide weekly reports summarizing results, insights, and next steps


Bonus Skills :
Graphic design experience for Display/Re marketing ads


Please include in your proposal:

Your approach for creating high-converting campaigns

Examples of previous successful travel/tourism campaigns

Estimated timeline and budget for setup and optimization

Thank you for reading that far :-)