Google Ads Specialist for Local Service Campaigns

We are looking for a highly experienced Google Ads specialist to manage, optimize, and scale paid search campaigns for a local service business (mobile detailing / cleaning services).

This is NOT a beginner role. We are looking for someone who understands local lead generation, conversion tracking, and profitability — not just impressions or clicks.

Goals
• Generate high-quality phone calls and form leads
• Lower cost per lead (CPL)
• Scale campaigns profitably once proven
• Improve conversion rates using smart campaign structure and optimization

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Responsibilities
• Create, manage, and optimize Google Ads campaigns (Search-focused)
• Keyword research (local + high-intent keywords)
• Write and test high-converting ad copy
• Optimize bidding strategies (manual vs smart bidding when appropriate)
• Set up and verify conversion tracking (calls, forms, Google Analytics, GMB if applicable)
• Optimize Quality Score, CTR, and landing page alignment
• Ongoing A/B testing and performance reporting
• Identify wasted spend and eliminate bad traffic

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Requirements
• Proven experience managing Google Ads for local service businesses
• Strong understanding of lead generation, not e-commerce
• Experience with call tracking & conversion tracking setup
• Ability to explain strategy clearly (no fluff)
• Data-driven and ROI-focused mindset
• Fluent English communication

Bonus (not required but preferred):
• Experience with mobile detailing, cleaning, home services, or similar niches
• Experience scaling small budgets into profitable campaigns

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Budget

Open to discussion — we pay for results, not excuses.
Please include your pricing structure (monthly management / % of ad spend / flat fee).