Google Ads Specialist Needed for Lighting Product
Budget: $30 – $250 AUD
Project Overview: I am looking for an experienced Google Ads specialist to manage and optimize a campaign for a single, high-performing product. I have personally managed my own Google Ads for the last 2–3 years, so I am knowledgeable about the platform. However, I require a specialist’s touch to scale this specific product effectively using current best practices.
The Product & Avatar: The product is a premium, professional-grade outdoor lighting solution used to create instant ambiance for special events, landscaping, and home decoration.
The Avatar: Homeowners looking to create a "resort-style" backyard, event planners (weddings, parties), and commercial venues (restaurants/hotels) looking for outdoor ambiance.
Key Features: It is waterproof, high-output, and distinct from cheap, "toy-grade" alternatives found in discount stores.
Use Case: It transforms outdoor spaces instantly for holidays, parties, or permanent landscape enhancement.
What I Need From You: I am looking for a comprehensive strategy, not just basic ad setup. You must be experienced in the following areas:
High-Intent Keyword Research: Identifying keywords that target buyers looking for professional/premium solutions, not cheap alternatives.
Negative Keyword Management: Aggressively filtering out traffic looking for "cheap," "solar toys," or low-quality competitors to protect budget.
Google Shopping & Search Campaigns: Expertise in setting up and optimizing both campaign types for physical products.
Conversion Tracking: Ensuring pixel/conversion tracking is accurate to measure ROAS effectively.
Ad Copywriting: Writing compelling copy that highlights the "premium/professional" aspect to differentiate from low-end competitors.
Audience Targeting: Leveraging observation and targeting audiences (e.g., Home & Garden, Event Planning) to refine bidding.
Bidding Strategies: Knowing when to use Manual CPC vs. Smart Bidding (tROAS/CPA) based on data.
Application Requirements: To ensure you have read this brief efficiently, please include the colour BLUE in your subject line or at the very top of your proposal.
In your proposal, please provide:
A specific breakdown of how you would approach a single-product campaign for a high-ticket item.
Examples of how you handle "cheap" traffic for premium products.
Your estimated timeline for setup and the weekly optimization routine you follow.
Important Note:
Do not send template responses. They will be immediately ignored.
I am looking for a specific strategy tailored to the details provided above.
I am familiar with the platform, so please do not use jargon to hide lack of experience.
I look forward to seeing your specific strategies.
The Product & Avatar: The product is a premium, professional-grade outdoor lighting solution used to create instant ambiance for special events, landscaping, and home decoration.
The Avatar: Homeowners looking to create a "resort-style" backyard, event planners (weddings, parties), and commercial venues (restaurants/hotels) looking for outdoor ambiance.
Key Features: It is waterproof, high-output, and distinct from cheap, "toy-grade" alternatives found in discount stores.
Use Case: It transforms outdoor spaces instantly for holidays, parties, or permanent landscape enhancement.
What I Need From You: I am looking for a comprehensive strategy, not just basic ad setup. You must be experienced in the following areas:
High-Intent Keyword Research: Identifying keywords that target buyers looking for professional/premium solutions, not cheap alternatives.
Negative Keyword Management: Aggressively filtering out traffic looking for "cheap," "solar toys," or low-quality competitors to protect budget.
Google Shopping & Search Campaigns: Expertise in setting up and optimizing both campaign types for physical products.
Conversion Tracking: Ensuring pixel/conversion tracking is accurate to measure ROAS effectively.
Ad Copywriting: Writing compelling copy that highlights the "premium/professional" aspect to differentiate from low-end competitors.
Audience Targeting: Leveraging observation and targeting audiences (e.g., Home & Garden, Event Planning) to refine bidding.
Bidding Strategies: Knowing when to use Manual CPC vs. Smart Bidding (tROAS/CPA) based on data.
Application Requirements: To ensure you have read this brief efficiently, please include the colour BLUE in your subject line or at the very top of your proposal.
In your proposal, please provide:
A specific breakdown of how you would approach a single-product campaign for a high-ticket item.
Examples of how you handle "cheap" traffic for premium products.
Your estimated timeline for setup and the weekly optimization routine you follow.
Important Note:
Do not send template responses. They will be immediately ignored.
I am looking for a specific strategy tailored to the details provided above.
I am familiar with the platform, so please do not use jargon to hide lack of experience.
I look forward to seeing your specific strategies.
Related categories:
Analytics
Marketing Strategy
Content Strategy
Keyword Research
Google Shopping
Google Ads