Google Ads Specialist Needed – Purchase Conversion Campaign

Job ID: 40593401

Budget: $30 – $250 USD

We are looking for an experienced Google Ads Specialist to manage and optimise a single campaign focused on one clear goal: driving product purchase conversions.

The landing page is already live and ready for traffic. We need someone who can handle the strategic campaign setup, conversion tracking, ongoing optimisation, and clear weekly reporting needed to turn clicks into confirmed sales.

Scope of Work:

- Build or refine the Google Ads campaign structure
- Recommend the best campaign type: Search, Shopping, Display, or a suitable combination
- Conduct keyword research and search term planning
- Write strong ad copy focused on product purchases
- Set up relevant ad extensions
- Implement accurate purchase conversion tracking
- Connect and review Google Ads and GA4 tracking
- Monitor bids, budgets, search terms, and negative keywords
- Optimise daily to improve CPA, ROAS, and sales volume
- Provide concise weekly reports with performance insights and next-step recommendations

Project Details:

- One campaign only
- Purchase conversion objective
- Landing page is already live
- Clean Google Ads account with no legacy campaigns
- Access available to Google Ads and Google Analytics 4
- First-month success will be measured by confirmed sales, CPA, and ROAS

Requirements:

- Proven Google Ads experience with purchase-focused campaigns
- Experience improving CPA, ROAS, and conversion volume
- Strong understanding of keyword strategy, ad copy, bidding, and negative keywords
- Experience with GA4 and Google Ads conversion tracking
- Ability to make data-driven optimisation decisions
- Clear written communication
- Ability to provide simple weekly reports

Nice to Have:

- Experience with eCommerce or product-based campaigns
- Experience with Shopping campaigns or Performance Max
- Experience with landing page recommendations
- Examples of profitable campaigns or quick optimisation wins

Important:

We are looking for real Google Ads experience, not a basic automated setup.

No fake traffic, misleading ads, policy bypassing, or low-quality campaign tactics. All work must follow Google Ads policies and Freelancer.com policies.

All communication, file sharing, invoicing, and payment must remain on Freelancer.com.

Please Include in Your Proposal:

1. Your experience with purchase-focused Google Ads campaigns
2. Examples of campaigns where you improved CPA, ROAS, or sales volume
3. Which campaign type you would recommend for this project and why
4. Your experience with GA4 and purchase conversion tracking
5. Your fixed price or hourly rate
6. Your estimated setup and optimisation timeline
7. What is included in your service

We are looking for a reliable Google Ads Specialist who can quickly build a strong campaign foundation, optimise based on data, and help turn paid traffic into profitable product sales.