Google Ads Specialist
Budget: $25 – $50 USD
My website is ready for wider exposure, and Google Search Ads will be the engine that drives it. The focus here is clear: generate a steady, measurable lift in traffic from audiences around the globe—no geographic limits, purely international reach.
Primary responsibilities
Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, including designers, developers, and marketing strategy.
Social Media
Manage and shape social media marketing campaigns, including determining the optimal social media platforms and channels
Develop and advise content to promote on social channels
Provide proactive and timely responses on behalf of P2C
Research alignment opportunities with others within or adjacent to our industry
Website
Work closely with the Content Marketing Leadto monitor and manage content to attract, engage, and convert users including thought leadership articles, blog posts, etc.
Track analytics to ensure content ranks highly for commonly searched queries, is visible on multiple search engines, and/or is shared by the P2C audience
Ensure consistent publishing. Identify bottlenecks in our content publishing process and pose solutions so we may publish the most content around the most keywords to increase traffic from organic search
Google Ads
Devise and implement strategy to ensure ads are placed where they are most effective
Manage Google Ad spend and overall budget
SEO
Establish goals to boost the ranking of p2c.org on search engines and increase traffic
Reshape content around queries while keeping content indexing and link structure top of mind
Research keywords that would benefit our target audience and research the complete keyword experience to determine the number of pieces necessary to build topical authority
Marketing Analytics
Conduct analysis on the success of digital marketing efforts to prove the ROI of campaigns.
Provide breakdowns of where P2C digital traffic comes, which keywords or images are the most effective at attracting clicks, and how visitors to p2c.org travel around the website.
Travel requirements are minimal.
Performs other related duties as assigned.
Required Skills/Abilities
Passion for digital storytelling and communication.
Strong ability to research and stay on top of trends and new technologies/digital marketing tools.
Deep understanding of audience markets and where these markets seek information.
Knowledge of SEO, email marketing, website management, and digital advertising principles.
Analytically minded and feel confident in making data-driven decisions.
Excellent organization and project management skills.
Proven experience in building, launching, and reporting on campaigns.
Strong project management skills in team facilitation.
Relies on extensive experience and judgment to plan and accomplish goals.
Demonstrated organizational capability and ability to balance multiple competing priorities under deadlines.
Meticulous attention to detail.
Motivation to identify problems, propose solutions, and act independently.
Ability to handle multiple projects simultaneously and adapt to changing priorities and assignments.
Ability to lead and work together as a team, either in a support role or as a project leader.
Proficiency with Microsoft 365 and familiarity with SharePoint.
Previous work with a CRM system (P2C uses Zoho).
Primary responsibilities
Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, including designers, developers, and marketing strategy.
Social Media
Manage and shape social media marketing campaigns, including determining the optimal social media platforms and channels
Develop and advise content to promote on social channels
Provide proactive and timely responses on behalf of P2C
Research alignment opportunities with others within or adjacent to our industry
Website
Work closely with the Content Marketing Leadto monitor and manage content to attract, engage, and convert users including thought leadership articles, blog posts, etc.
Track analytics to ensure content ranks highly for commonly searched queries, is visible on multiple search engines, and/or is shared by the P2C audience
Ensure consistent publishing. Identify bottlenecks in our content publishing process and pose solutions so we may publish the most content around the most keywords to increase traffic from organic search
Google Ads
Devise and implement strategy to ensure ads are placed where they are most effective
Manage Google Ad spend and overall budget
SEO
Establish goals to boost the ranking of p2c.org on search engines and increase traffic
Reshape content around queries while keeping content indexing and link structure top of mind
Research keywords that would benefit our target audience and research the complete keyword experience to determine the number of pieces necessary to build topical authority
Marketing Analytics
Conduct analysis on the success of digital marketing efforts to prove the ROI of campaigns.
Provide breakdowns of where P2C digital traffic comes, which keywords or images are the most effective at attracting clicks, and how visitors to p2c.org travel around the website.
Travel requirements are minimal.
Performs other related duties as assigned.
Required Skills/Abilities
Passion for digital storytelling and communication.
Strong ability to research and stay on top of trends and new technologies/digital marketing tools.
Deep understanding of audience markets and where these markets seek information.
Knowledge of SEO, email marketing, website management, and digital advertising principles.
Analytically minded and feel confident in making data-driven decisions.
Excellent organization and project management skills.
Proven experience in building, launching, and reporting on campaigns.
Strong project management skills in team facilitation.
Relies on extensive experience and judgment to plan and accomplish goals.
Demonstrated organizational capability and ability to balance multiple competing priorities under deadlines.
Meticulous attention to detail.
Motivation to identify problems, propose solutions, and act independently.
Ability to handle multiple projects simultaneously and adapt to changing priorities and assignments.
Ability to lead and work together as a team, either in a support role or as a project leader.
Proficiency with Microsoft 365 and familiarity with SharePoint.
Previous work with a CRM system (P2C uses Zoho).