Google Ads & Shopping Optimization
Budget: $30 – $250 USD
I have an active Google Ads account that drives traffic to both my Google Merchant feed and my Shopify store, but the results could be sharper. What I need now is a thoughtful overhaul that cuts daily spend while squeezing every extra sale from the same budget.
Here’s where the focus lies. First, better targeting: tightening audiences, refining negative keywords, and using first-party data so every impression matters. Second, fresher ad copy that speaks to intent and lifts click-through rates. Finally, an outright reduction in cost-per-click without sacrificing volume by testing bidding strategies, day-parting, and device adjustments.
Google Merchant and Shopify products carry equal weight in my sales mix, so campaigns must serve both seamlessly. Alongside the ad work, the Merchant Center feed needs love—cleaner product descriptions and stronger images that comply with Google’s specs and convert at a glance.
I’ll give you full access to the current Search, Shopping and Performance Max campaigns so you can audit, rebuild where useful, and roll out ongoing A/B tests. Weekly performance snapshots (ROAS, CPA, impression share) will keep us aligned, and I’m aiming for a long-term collaboration—treat the account as if it were your own.
If you are comfortable living inside Google Ads, Merchant Center, and Shopify—and you can prove results in spend reduction and revenue lift—let’s get started.
Here’s where the focus lies. First, better targeting: tightening audiences, refining negative keywords, and using first-party data so every impression matters. Second, fresher ad copy that speaks to intent and lifts click-through rates. Finally, an outright reduction in cost-per-click without sacrificing volume by testing bidding strategies, day-parting, and device adjustments.
Google Merchant and Shopify products carry equal weight in my sales mix, so campaigns must serve both seamlessly. Alongside the ad work, the Merchant Center feed needs love—cleaner product descriptions and stronger images that comply with Google’s specs and convert at a glance.
I’ll give you full access to the current Search, Shopping and Performance Max campaigns so you can audit, rebuild where useful, and roll out ongoing A/B tests. Weekly performance snapshots (ROAS, CPA, impression share) will keep us aligned, and I’m aiming for a long-term collaboration—treat the account as if it were your own.
If you are comfortable living inside Google Ads, Merchant Center, and Shopify—and you can prove results in spend reduction and revenue lift—let’s get started.