Google Ads Setup for Shopify Store – Performance Max Campaigns (3 Product Categories)
Budget: $250 – $750 AUD
Project Overview:
I am looking for an experienced Google Ads specialist to fully set up and optimise my Google Ads account for my Shopify store.
The goal is to create a high-converting advertising system focused on maximising product sales using Google Shopping / Performance Max campaigns.
My store is already connected to Google Merchant Center via the Shopify Google & YouTube app, and products are syncing via Content API.
---
Scope of Work:
1. Google Ads Account Setup & Integration -
Create and configure Google Ads account (if required)
Link Google Ads with:
Google Merchant Center
Shopify store (via existing integration)
Ensure proper conversion tracking is set up (purchases as primary goal)
Verify tracking accuracy
2. Campaign Structure Creation (Critical) -
Create 3 separate Performance Max campaigns, each focused on a specific product category:
- Calming Collars
- Flea & Tick Collars
- Electric Training Collars
Each campaign must be:
- Properly segmented (no mixed product groups)
- Optimised for product-level performance
- Designed to maximise conversions (not just clicks)
3. Product Feed & Segmentation Optimisation -
Ensure correct product grouping via collections, tags, or filters
Verify feed quality (titles, descriptions, attributes)
Ensure only relevant products are included in each campaign
Prevent overlap between campaigns
4. Asset Group Creation & Optimisation -
For each campaign:
- Create high-converting asset groups
Write optimised:
- Headlines
- Descriptions
- Use relevant product imagery and branding
- Ensure alignment with product intent and keywords
5. Targeting & Bidding Setup -
Configure campaigns for Australia only
Set appropriate bidding strategy for conversions
Ensure proper budget allocation per campaign
Avoid unnecessary audience restrictions during learning phase
6. Conversion-Focused Optimisation -
Structure campaigns to prioritise:
High-intent buyers
Product visibility in Google Shopping
Ensure campaigns are built for long-term scalability
7. Final Review & Handover -
Provide a walkthrough of the setup
Ensure everything is fully functional
Provide brief guidance on:
Monitoring performance
Scaling campaigns
---
Requirements:
- Proven experience with Google Ads (especially Performance Max)
- Experience working with Shopify stores
- Strong understanding of Google Merchant Center
- Ability to structure campaigns for eCommerce conversions (not generic setups)
Nice to Have:
- Experience with pet products / eCommerce stores
- Experience optimising product feeds for Shopping ads
Deliverables:
- Fully set up and connected Google Ads account
- 3 live, optimised Performance Max campaigns
- Proper conversion tracking in place
- Clean, scalable campaign structure
I am looking for an experienced Google Ads specialist to fully set up and optimise my Google Ads account for my Shopify store.
The goal is to create a high-converting advertising system focused on maximising product sales using Google Shopping / Performance Max campaigns.
My store is already connected to Google Merchant Center via the Shopify Google & YouTube app, and products are syncing via Content API.
---
Scope of Work:
1. Google Ads Account Setup & Integration -
Create and configure Google Ads account (if required)
Link Google Ads with:
Google Merchant Center
Shopify store (via existing integration)
Ensure proper conversion tracking is set up (purchases as primary goal)
Verify tracking accuracy
2. Campaign Structure Creation (Critical) -
Create 3 separate Performance Max campaigns, each focused on a specific product category:
- Calming Collars
- Flea & Tick Collars
- Electric Training Collars
Each campaign must be:
- Properly segmented (no mixed product groups)
- Optimised for product-level performance
- Designed to maximise conversions (not just clicks)
3. Product Feed & Segmentation Optimisation -
Ensure correct product grouping via collections, tags, or filters
Verify feed quality (titles, descriptions, attributes)
Ensure only relevant products are included in each campaign
Prevent overlap between campaigns
4. Asset Group Creation & Optimisation -
For each campaign:
- Create high-converting asset groups
Write optimised:
- Headlines
- Descriptions
- Use relevant product imagery and branding
- Ensure alignment with product intent and keywords
5. Targeting & Bidding Setup -
Configure campaigns for Australia only
Set appropriate bidding strategy for conversions
Ensure proper budget allocation per campaign
Avoid unnecessary audience restrictions during learning phase
6. Conversion-Focused Optimisation -
Structure campaigns to prioritise:
High-intent buyers
Product visibility in Google Shopping
Ensure campaigns are built for long-term scalability
7. Final Review & Handover -
Provide a walkthrough of the setup
Ensure everything is fully functional
Provide brief guidance on:
Monitoring performance
Scaling campaigns
---
Requirements:
- Proven experience with Google Ads (especially Performance Max)
- Experience working with Shopify stores
- Strong understanding of Google Merchant Center
- Ability to structure campaigns for eCommerce conversions (not generic setups)
Nice to Have:
- Experience with pet products / eCommerce stores
- Experience optimising product feeds for Shopping ads
Deliverables:
- Fully set up and connected Google Ads account
- 3 live, optimised Performance Max campaigns
- Proper conversion tracking in place
- Clean, scalable campaign structure