Google Ads Setup for Lead Generation

I'm looking for an experienced Google Ads specialist to set up and manage a campaign aimed at generating phone call leads from local customers.

Key Requirements:
- Create targeted ads to generate phone call leads.
- Focus on reaching local customers.
- Optimize for lead generation over other metrics.

Ideal Skills:
- Proven track record in Google Ads.
- Expertise in lead generation campaigns.
- Knowledge of local targeting strategies.
- Ability to analyze and optimize campaign performance.

Please provide examples of past success in similar projects.