Google Ads Setup for Lead Generation

I need an experienced Google Ads specialist to set up search ads for my small business. The primary goal is to generate local leads and sales.

Key Requirements:
- Create targeted search ads
- Focus on generating local leads/sales
- Optimize for high conversion rates
- Provide performance tracking and reports

Ideal Skills:
- Proven Google Ads expertise
- Strong understanding of local markets
- Excellent copywriting and ad design skills
- Experience with performance analytics