Google Ads Setup & Tune Up

My existing Google Ads account needs a focused, one-time overhaul so I can stretch a small budget further and drive more traffic to my website. I’m not looking for ongoing monthly management—just a clean setup, targeted refinements, and clear next-step guidance so I can run the ads myself afterward.

Here’s what I have and what I need:
• A live but under-performing Google Ads campaign that was built quickly and now needs a professional audit.
• The primary objective is simple: increase quality website visits. Conversions and sales can come later; right now traffic is the key metric.
• Budget is tight, so any recommendations or changes must respect low daily spend limits while still maximizing reach.

Deliverables
1. Account audit with concise notes on what is and isn’t working.
2. Restructured campaign(s), including improved ad groups, keywords, negative keywords, extensions, and location/device settings.
3. Two to three compelling text ads (RSA and ETA formats) written or refined for each active ad group.
4. Basic conversion tracking setup (Google Tag Manager or native tag) so I can see which clicks turn into actions.
5. Brief handover document summarizing changes along with simple maintenance tips I can follow myself.

Success will be measured by a noticeable uplift in click-through rate, lower average CPC, and a clear pathway for me to manage the campaign solo. If you’re efficient with Google Ads Editor, Keyword Planner, and basic analytics, let’s get this tightened up quickly.