Google Ads Setup & Optimization
Budget: $25 – $50 USD
My business is ready to scale with a data-driven Google Ads strategy that brings in steady traffic, qualified leads, and a healthy return on ad spend. The account may need to be created from scratch, so the first step is a clean setup that follows best practices and links correctly to Google Analytics and Search Console.
Next comes research: thorough keyword discovery, negative‐keyword mapping, and a quick look at key competitors to uncover gaps we can exploit. From there, compelling text ads and the right ad extensions will be written and organised into tightly themed ad groups. Whether we decide on Search, Display, or a blend of both, campaigns should launch with proper conversion tracking so every click can be tied back to real business value.
I expect performance to be reviewed frequently—daily checks in the early phase, tapering to weekly once data stabilises. Optimisations should include bid adjustments, audience layering, A/B ad testing, and budget reallocation toward the best-performing segments. Each week I’d like a concise report outlining what changed, what you learned, and the actions planned for the coming week.
Deliverables
• Initial account setup or full audit of an existing account
• Keyword and competitor analysis document
• Live campaigns with ad copy, extensions, and conversion tracking in place
• Ongoing optimisation with transparent change logs
• Weekly performance report and next-step recommendations
Targeting will focus on the audience segment we define together—for example, small business owners in the US or local beauty-service seekers in Vietnam—so please be comfortable tailoring the strategy to a specific niche.
If you are keen to build, test, and scale a profitable Google Ads presence, let’s discuss the details and timeline.
Next comes research: thorough keyword discovery, negative‐keyword mapping, and a quick look at key competitors to uncover gaps we can exploit. From there, compelling text ads and the right ad extensions will be written and organised into tightly themed ad groups. Whether we decide on Search, Display, or a blend of both, campaigns should launch with proper conversion tracking so every click can be tied back to real business value.
I expect performance to be reviewed frequently—daily checks in the early phase, tapering to weekly once data stabilises. Optimisations should include bid adjustments, audience layering, A/B ad testing, and budget reallocation toward the best-performing segments. Each week I’d like a concise report outlining what changed, what you learned, and the actions planned for the coming week.
Deliverables
• Initial account setup or full audit of an existing account
• Keyword and competitor analysis document
• Live campaigns with ad copy, extensions, and conversion tracking in place
• Ongoing optimisation with transparent change logs
• Weekly performance report and next-step recommendations
Targeting will focus on the audience segment we define together—for example, small business owners in the US or local beauty-service seekers in Vietnam—so please be comfortable tailoring the strategy to a specific niche.
If you are keen to build, test, and scale a profitable Google Ads presence, let’s discuss the details and timeline.