Google Ads Setup
Budget: $10 – $30 USD
1. Objective:
Set up and launch Google Ads campaigns to attract new clients in Dubai for various professional photography and videography services.
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2. Services to Promote:
• Abaya photography
• Car photography
• Content marketing videos
• Event photography & videography
• Family & romantic photoshoots
• Fashion photography
• Food photography
• Maternity photography
• Newborn photography
• General photography
• Real estate photography
• Social media content creation
• Videography services
• Wedding photography & videography
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3. Location Targeting:
Only target Dubai, UAE. All campaigns should be geo-limited to the Emirate of Dubai.
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4. Language:
English (Arabic can be considered later as a secondary campaign)
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5. Website:
The official website is available and will be used as the destination for ad traffic. Additional landing pages can be created if needed for specific services.
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6. Campaign Structure:
A. Search Campaigns (Google Search Network):
Create separate ad groups based on service types. Example structure:
• Campaign: Photography & Videography Dubai
• Ad Group: Abaya Photography
• Ad Group: Car Photography
• Ad Group: Wedding Photography
• Ad Group: Family Photography
• …etc.
Each group should have custom ads and keyword lists.
B. Display Campaigns (Google Display Network):
• Retarget website visitors and social media traffic
• Use banner ads (static or animated) featuring actual photo/video content
• Target relevant websites (weddings, fashion, real estate, restaurants, etc.)
C. YouTube Campaigns (optional):
• Promote wedding and content marketing videos as video ads (pre-roll/skippable ads)
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7. Keywords Strategy:
Use phrase match, exact match, and modified broad match. Sample keywords:
• “Wedding photographer Dubai”
• “Professional car photographer UAE”
• “Family photoshoot near me Dubai”
• “Best fashion photographer Dubai”
• “Real estate videographer Dubai”
• “Food content creator UAE”
• “Newborn photography studio Dubai”
• “Maternity photographer Dubai”
Negative keywords must be added (e.g. “free”, “job”, “course”, “training”).
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8. Ad Copy Guidelines:
• Write 3–4 text ad variations per ad group
• Use ad extensions: sitelinks, callouts, structured snippets, phone number
• Sample headlines:
• “Top Wedding Photographer in Dubai”
• “Luxury Car Photoshoots for Brands”
• “Romantic & Family Photography Sessions”
• “Create Stunning Fashion Content in Dubai”
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9. Tracking & Analytics:
• Connect Google Ads and Google Analytics
• Set up conversion tracking for:
• Contact form submissions
• WhatsApp clicks
• Phone call clicks
• Use Google Tag Manager if necessary
⸻
10, Timeline:
• Campaign planning and setup: 2 days
Set up and launch Google Ads campaigns to attract new clients in Dubai for various professional photography and videography services.
⸻
2. Services to Promote:
• Abaya photography
• Car photography
• Content marketing videos
• Event photography & videography
• Family & romantic photoshoots
• Fashion photography
• Food photography
• Maternity photography
• Newborn photography
• General photography
• Real estate photography
• Social media content creation
• Videography services
• Wedding photography & videography
⸻
3. Location Targeting:
Only target Dubai, UAE. All campaigns should be geo-limited to the Emirate of Dubai.
⸻
4. Language:
English (Arabic can be considered later as a secondary campaign)
⸻
5. Website:
The official website is available and will be used as the destination for ad traffic. Additional landing pages can be created if needed for specific services.
⸻
6. Campaign Structure:
A. Search Campaigns (Google Search Network):
Create separate ad groups based on service types. Example structure:
• Campaign: Photography & Videography Dubai
• Ad Group: Abaya Photography
• Ad Group: Car Photography
• Ad Group: Wedding Photography
• Ad Group: Family Photography
• …etc.
Each group should have custom ads and keyword lists.
B. Display Campaigns (Google Display Network):
• Retarget website visitors and social media traffic
• Use banner ads (static or animated) featuring actual photo/video content
• Target relevant websites (weddings, fashion, real estate, restaurants, etc.)
C. YouTube Campaigns (optional):
• Promote wedding and content marketing videos as video ads (pre-roll/skippable ads)
⸻
7. Keywords Strategy:
Use phrase match, exact match, and modified broad match. Sample keywords:
• “Wedding photographer Dubai”
• “Professional car photographer UAE”
• “Family photoshoot near me Dubai”
• “Best fashion photographer Dubai”
• “Real estate videographer Dubai”
• “Food content creator UAE”
• “Newborn photography studio Dubai”
• “Maternity photographer Dubai”
Negative keywords must be added (e.g. “free”, “job”, “course”, “training”).
⸻
8. Ad Copy Guidelines:
• Write 3–4 text ad variations per ad group
• Use ad extensions: sitelinks, callouts, structured snippets, phone number
• Sample headlines:
• “Top Wedding Photographer in Dubai”
• “Luxury Car Photoshoots for Brands”
• “Romantic & Family Photography Sessions”
• “Create Stunning Fashion Content in Dubai”
⸻
9. Tracking & Analytics:
• Connect Google Ads and Google Analytics
• Set up conversion tracking for:
• Contact form submissions
• WhatsApp clicks
• Phone call clicks
• Use Google Tag Manager if necessary
⸻
10, Timeline:
• Campaign planning and setup: 2 days